Beyonce Flaunts Amazing Bikini Body in Sexy New H&M Campaign: Pictures

Celebrity Body Apr. 15, 2013 AT 9:20AM
Beyonce Knowles ad campaign for H&M Beyonce Knowles ad campaign for H&M Credit: Courtesy of H&M

She's a "Grown Woman" for sure! Beyonce is the star of H&M's new tropical-island themed swimsuit campaign, and the 32-year-old superstar showed off her world-famous body in multiple bikinis for the jaw-dropping ads. In one, the singer (whose Mrs. Carter World Tour kicks off Monday, April 15 in Serbia) boasts her toned, curvy physique in a yellow, crochet-style two-piece with a tropical flower in her hair, gold bracelets and huge hoop earrings.

Beyonce Knowles ad campaign for H&M
Beyonce Knowles ad campaign for H&M
Credit: Courtesy of H&M
She looks every bit the bombshell in a green-and-white tie-dyed bikini for a second image; in the third, skimpiest look, the "Grown Woman" singer reclines on a pool raft in a tiny, black fringe-bikini.

PHOTOS: Beyonce's bikini body

Beyonce Knowles ad campaign for H&M
Beyonce Knowles ad campaign for H&M
Credit: Courtesy of H&M

(Lest fans forget, Beyonce gave birth to daughter Blue Ivy Carter 15 months ago, and has previously said she gained 57 pounds during the pregnancy.)

PHOTOS: Beyonce's post-baby body and style

The Grammy winner had a hand in designing the new affordably-priced swimsuits for the global retailer, Ann-Sofie Johansson, H&M's head of design explained. "I've always liked H&M's focus on fun and affordable fashion," Beyonce explained in an April statement. She added of the pieces: "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

Beyonce Knowles ad campaign for H&M
Beyonce Knowles ad campaign for H&M
Credit: Courtesy of H&M

PHOTOS: Hottest bikini bodies in Hollywood

25 percent of proceeds from the collection, called H&M for Water, will be donated to H&M for WaterAid, which helps raise money for the world's poorest people to gain access to safe water.

How we use your email
X

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Us Weekly and its partners. For more information please read our Privacy Policy.

comments powered by Disqus

ADVERTISEMENT