In the ads for his new Bodywear collection for H&M, the L.A. Galaxy soccer star stripped down to his underwear, revealing his rock-hard physique.
Beckham and his in-house creative team designed the line of briefs, boxers, T-shirts, pajamas and long johns, which will be available in stores and online February 2012. See more pics of David's underwear ads from PopSugar!
"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun.
"I sometimes wear them to go to sleep -- they're very cool," he explained.