Uh, is it getting hot in here? David Beckham‘s new ads for his H&M bodywear line are a sight to behold. The photos—released on Tuesday, July 1—show the former soccer stud in various states of dress and undress, his jaw-droppingly ripped physique on full display.
In one shot from the campaign, Becks, 39, poses in nothing but a pair of short white boxer briefs, leaving his impressive abs and tattooed arms exposed. In another, he goes shirtless while modeling a pair of sweatpants.
“I’m really excited about my new Bodywear collection,” the hunky Brit has said of his line. “It has a heritage sportswear feel, with a focus on function and, of course, a great fit. As with everything in my collection, quality pieces with a masculine edge are key. I hope everyone will love them as much as I do.”
Beckham has been working with H&M for a few years now. He first launched the Bodywear line in 2011, and has since appeared in several steamy ad campaigns, including a Super Bowl XLVI commercial two years ago.
“[My kids] gave me a little bit of flack for that, but they’re very proud of it,” he told Us Weekly at the time, referring to the 2012 campaign, which showed him in his underwear. “[They say], ‘There’s daddy in underpants on big billboards.'”
