From Dash dolls to global business moguls! The Kardashian sisters, Kourtney, Kim and Khloe, opened up to CNBC's Closing Bell on Monday, July 7, about juggling their crazy schedules with family life. The superstar siblings, who were interviewed by Kelly Evans and Courtney Reagan at a Babies "R" Us store in NYC, were quick to credit their mother, Kris Jenner, for instilling a strong work ethic in her children.
"My mom kind of taught us girls we could have it all," Kim, 33, said. "You know, she works hard. She taught us that if you work hard, it's just all about prioritizing." Kanye West's wife confessed, though, that this has proven difficult, especially since she welcomed her 12-month-old daughter North last June.
"It could get tough after you have a baby," Kim admitted. "There [have been] so many times when I just didn't want to get up and work on something," she confessed. "I just wanted to be home with my baby, but for me, I think I can speak for my sisters, it makes us feel good when we are out working."
She added that motherhood and marriage have taught her to "totally re-prioritize" her life. "You know, now that I'm married," Kardashian said, "I would so much rather spend time with my husband, my family, and my baby, than run around the world working for other people."
Her life changes heavily influenced her business decisions, too.
"Last year, we reevaluated what our brand is and what it stands for," Kim revealed, adding that the girls "stopped putting our name on things." She explained, "We really wanted to only be involved in things… that we're extremely passionate about and something that we own…. We would totally be open to collaborations, but we genuinely only want to take part in things that we own and have ownership in [as long as] that means something to us."
Affirming that point was her pregnant big sister Kourtney, 35, who told CNBC that the family only takes on projects they are "really passionate about." Added the mother of two, "We always say we're a brand for our fans, because through social media, we're so lucky to see what people are asking us for and what they're looking for."
Kim chimed in, "I think our brand is all about empowering other women to be successful." Indeed, the trio now owns a growing empire encompassing their Kardashian Kids line, their Kardashian Kollection line, Dash retail stores located in major cities across the U.S., and more.
While the sisters' business acumen is sharp, they revealed the struggle of being taken seriously as entrepreneurs has been largely due to their reality TV stardom. "It is a struggle," she said. "We started off opening up our Dash clothing store over a decade ago, and that's where we really started off in fashion. We've always been really hard-working girls, and we were fortunate enough to have a TV show."
She explained the family's logic behind sharing their private lives with the public. "We did it for the thought of bringing publicity and awareness to our clothing store, so fashion has always been our number one… You know, we are businesswomen, we're entrepreneurs."
Responding to the haters, Kim simply retorted, "I think when you do have a reality show, people assume that it's just a ton of bar fights and it has this negative connotation. In actuality, we definitely do fight and we're really honest and open with our family life." Above all, Kardashian admitted, "We pride ourselves in doing that, but I think you can be both… There are so many grounds that we want to cross. People think that you can't really be both at the same time, but we do our best to kind of break that."