Actor Andrew Keegan of 10 Things I Hate About You fame jokes around on the beaches of southern California to raise awareness for the Buy the Bay charity event. Keegan demonstrates how you can benefit from buying the right art (the solar six-pack) by giving an unassuming beach goer instant washboard abs.

Buy the Bay turns favorite beach memories into limited-edition art pieces, assembled into a collection of 11 products. Sales of all products benefit Heal the Bay, which is one of L.A.'s largest environmental non-profit organizations dedicated to keeping the beaches and watersheds of L.A. clean.

Keegan is lending his support and name to this year's Buy the Bay collection and has been a supporter of Heal the Bay since the early 1990's.