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Gwyneth Paltrow’s GOOP CEO Seb Bishop Quits: “It’s Really Suspicious”

Gwyneth Paltrow and former GOOP CEO Seb Bishop
Gwyneth Paltrow's GOOP CEO Seb Bishop quits his post at her company; a source tells Us Weekly, "It's really suspicious"

A conscious uncoupling over a "conscious uncoupling." Gwyneth Paltrow, who announced her separation from Chris Martin via the lifestyle website/newsletter last month, is facing another big split. This time, it's from her GOOP CEO Seb Bishop, a source confirms to Us Weekly.

"A week and a half ago, he abruptly resigned from GOOP," the insider tells Us. "It's really suspicious — I think something weird is going on with GOOP." Click here to see more recent pics of Gwyneth.

Page Six reported Wednesday, April 16, that Bishop, a British entrepreneur who joined GOOP back in 2011, quit over the "conscious uncoupling" split announcement famously posted to Paltrow's lifestyle website last month. A source told the paper that Bishop, 40, and Paltrow "disagreed on the direction of Goop, partly that she used the Web site as vehicle for her personal life, and the 'conscious uncoupling' announcement."

Related: PHOTOS: Gwyneth and Chris -- the way they were

Paltrow, 41, is moving the Goop offices from London — where the family lived for 10 years before recently moving — to Los Angeles, near her Brentwood home. (Last weekend, she threw a big birthday bash for her 8-year-old son Moses at the West Coast abode.)

Her rep told Page Six Bishop's departure was unrelated to a disagreement, claiming he "decided not to relocate his family to Los Angeles."

Related: PHOTOS: Celebrity splits of 2014

Oscar-winner Paltrow announced her split news in a joint statement with Coldplay rocker Martin on March 25.

The couple "made the decision to split a long time ago," another source tells Us. "Gwyneth didn't think there needed to be a statement or anything, but Chris wanted it out there and clear to the public."

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