Lindsay Lohan Cried to Her "Mommy" After Seeing Super Bowl E-Trade Ad

Celebrity News March 10, 2010 AT 9:21AM
Lindsay Lohan Cried to Her "Mommy" After Seeing Super Bowl E-Trade Ad Lindsay Lohan Cried to Her "Mommy" After Seeing Super Bowl E-Trade Ad Credit: Eric Ryan/Getty Images

Lindsay Lohan broke down after seeing an E*Trade ad featuring a "milkaholic" baby girl which she claims mocks her.

"She said, 'Mommy, help me. This is wrong. How can they do this?'" Dina Lohan tells the New York Post.

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The ad, which debuted during the Super Bowl, features a baby boy apologizing to his girlfriend for not calling her the night before because he was on E*Trade. "And that milkaholic Lindsay wasn't over?" the baby girl then suspiciously asks.

Dina said Lindsay -- who filed a $100 million lawsuit Monday, demanding that E*Trade stop running the ad and turn over all copies to her -- became "extremely upset" at the ad because she felt it poked fun at her wild past.

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Said Dina, "They're little babies doing this, mocking another child who's just trying to survive Hollywood, basically."

Dina added that the ad was clearly aimed at her daughter because unlike other stars, "Everyone knows Lindsay, like Cher or Madonna."

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An E*Trade spokeswoman has declined to comment on the suit, but Dina said it is warranted.

"I'm just basically glad I took a stand," she said of the "horrible" and "mean" ad. "I'm not going to let them do this to us anymore."

Tell Us What You Think

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  • March 17, 2010 - 8:53pm GET HELP

    I HOPE SHE GETS HELP ASAP! GO SEE YOUR DAD- YOU CAUSED HIS HEART ATTACK!

  • March 14, 2010 - 6:43pm ..........

    WTF??? Seriously, this ad isn't about her. She is just looking for more of the public eye! Lindsy GROW UP! Everything isn't just about you!

  • March 13, 2010 - 10:23am monica

    she is soooo laughable! i would soooo hate to have her life. ok now, who's going to come on here and tell me I'm jealous? cus that would be laughable as well.

  • March 12, 2010 - 10:03pm Jeni

    Lindsey GROW up everything in this world is not about you! Most people could careless about you. You did this to yourself!!!

  • March 12, 2010 - 9:43pm GimmeABeat

    She will NOT get $100 million out of this lawsuit. It'll most likely be settled out of court. The End.

  • March 12, 2010 - 8:07pm The fat lady hasn't sung yet...

    Personally, I think e-trade and/or their advertising agency put Lindsay's name into the commercial and the milkaholic thing because they were targetting younger investors -- something to get their attention. Whether it worked or not is another story since many claim they didn't think of Lindsay Lohan. I think the question is if e-trade intended for people to make that connection. If so, there were lots of people involved in the making of the commercial and there are probably notes to that effect. Isn't that all Lindsay and her legal team have to proove? I'm not a lawyer, so I don't know.

  • March 12, 2010 - 6:19pm thomcarl

    The whole family s a train wreck

  • March 12, 2010 - 4:31pm Doreen Hines

    Seriously, grow up Lindsey! Can't believe I was actually once a fan of this girl.

  • March 12, 2010 - 4:05pm Elle

    Can I just say... any child who went to school during the 80s and 90s probably had fifteen Lindsay's in their same grade. She needs to get over herself.

  • March 12, 2010 - 1:39pm lilly

    Poor thing.

  • March 12, 2010 - 10:10am Hil

    Seriously, Lindsay? Are you so vain you think an E-trade commercial is about you? I saw this commercial when it first aired during the Super Bowl and never once associated it with Lindsay Lohan. And since when is Lindsay compared to one-named Madonna or Cher? This is definitely an all time low for her, or maybe a desperate cry for attention and MONEY.

  • March 12, 2010 - 6:42am Lia

    I hope she loses and has to pay E-Trades legal fees.

  • March 11, 2010 - 8:25pm anony

    clearly they are out for that $100,000,000- it's blatantly obvious and it will be interesting to see if they actually get it!

  • March 11, 2010 - 11:12am Dani

    I can't stand Lindsay Lohan, but I love that commercial and have grown very fond of the word milkaholic. I hate milk but it makes me want to drink some. Haha Crazy. Also, Lindsay was laughing about this commercial on twitter the first time it was shown, she wasn't crying. People responded saying they didn't think it was about her and why did she think the world revolved around her life.

  • March 11, 2010 - 10:39am anon

    who you kidding people? there is only one Lindsay that comes to mind, if she wants to sue, then let her sue!

  • March 11, 2010 - 9:26am Scarlett

    Lindsay, surely you are more thick skinned. A lawsuit? Are you serious!? Since my name is Scarlett, perhaps I should sue for royalties on the "Gone With The Wind" movie or maybe sue the makers of "The Scarlett Letter" for defamation of character. This is absurd. This case is without merit. Clear the court docket for REAL cases and criminals.

  • March 11, 2010 - 9:25am Lisa

    Lindsay needs to get over herself and Dina needs to realize that her daughter is no where nearly as recognized as Cher or Madonna and when she is recognized it is usually for her latest bad girl blow up. Personally, I'm tired of all the bad celebs being in the news. Why can't we hear about and celebrate some positives about people in hollywood or are there any?

  • March 11, 2010 - 8:24am Lola

    Lindsay is not a name that I would identify with you. I would identify it with Lindsay Vonn the Olympic Skier...certainly not you. Lohan like Kardashian is a name that I would associate with you as both families are lowbrow vulgar train wrecks. So I'd go after people who use Lohan, but certainly not Lindsay.

  • March 11, 2010 - 1:37am syl c.

    Get a life you stupid junkie not everything is about you but everything is about you making money off anything you can.

  • March 11, 2010 - 1:11am Kim

    Poor poor Lindsay. She's becoming really stupid and will do just about any dumb thing for money.

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