Michael Jackson's casket has arrived at the Staples Center for a public memorial.
It was covered with red roses and loaded into a hearse at 9:27 a.m. PST following a private service 10 miles away at the Forest Lawn Memorial Park.
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Family and friends spent a half hour at the service Tuesday morning. They arrived in a motorcade of Rolls-Royces, Bentleys, Range Rovers and Cadillacs from Katherine's home in Encino, Calif.
A star-studded memorial is expected to begin at 10:30 a.m. at the Staples Center. Fans, many dressed in all-white, are singing along to Jackson's songs.
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Spike Lee, Queen Latifah, Smokey Robinson and Kardashian family have also been spotted in the audience.
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"It's just really important to be here to support the Jackson family," Kim Kardashian tells Usmagazine.com. "My family and I have known them for years so it's really special to be here for them."
Mariah Carey, Usher and Jennifer Hudson are set to perform at the memorial for Jackson, who died June 25 of cardiac arrest.
According to the UK Sun, Usher will sing Jackson's 1993 hit, "Gone Too Soon" as images of Jackson as a child flash on the screen behind him.
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A children's choir is also expected to sing his anthem, "We Are the World."
More than 1.6 million people applied for the 17,500 available tickets at the Staples Center and neighboring Nokia Theater, which will simulcast the event.