Name: Hoda Kotb
Occupation: TV journalist for Today and Dateline; author
Say Yes to the Dress: The Oklahoma-born TV star, 48, has lived in New York City for the past 16 years, during which time she's decided on her daily uniform: "My style is streamlined, sophisticated and simple, so I usually go for a dress," says Kotb, who favors frocks by Nanette Lepore, Diane von Furstenberg and David Meister. "No matching involved. I am bad at matching! I like easy and when you're done, it looks like a second skin. I wear dresses everyday for that reason. It's easy!"
Happy Feet: "I have a weak spot for shoes. I love them!" says the author of Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee, who estimates she owns about 25 pairs (12 of which she keeps at work). "I love Cole Haan shoes [with the Nike Air cushioning]. You can run in them! And I love strappy sandals and shoes with the chunk heel. I wear them even though I'm 5-foot-9. I want to tower over [co-host] Kathie Lee!" Her sole-saving secret? "When my shoes are killing me, I take a maxi pad and put it in the bottom of my shoe. It is better than any Dr. Scholl's insert. That fashion tip has saved me through some long nights."
A-list Admiration: "I love Jennifer Aniston's style. She is streamlined and never overdone," says Kotb, who likes to shop at White House Black Market, Lord & Taylor and Saks Fifth Avenue. "And Demi Moore always looks classic, gorgeous and sophisticated."
Quote: "In New York City, you can walk down the street and see a girl in a trench who looks equally as cool as a girl wearing Lululemon. It's like you're watching models. You see a little of everything right by you."