Pal: Eddie Cibrian's Sick of His "Philandering Sleaze" Image

Credit: Rick Diamond/ACMA2010/Getty Images for ACMA

Eddie Cibrian's discovered that his bad boy rep doesn't work on everyone.

The actor, who left wife of eight years Brandi Glanville, 38, in 2009 after Us uncovered his affair with LeAnn Rimes, 28, has hired an image consultant.

"He's tired of being portrayed as a philandering sleaze," a source tells the new issue of Us Weekly, on stands now.

First up? "He made Eddie get rid of his Porsche and buy a Prius," says the insider.

The consultant also told the newly-engaged star, 37, to be seen more with his and Glanville's kids Mason, 7, and Jake, 3.

Says the source, "Instead of going to a Lakers game with his buddy, the consultant insisted he bring a son."

(A Cibrian source denies the report.)