Angelina Jolie Replaced by Red Head in St. John Ads

Celebrity Style January 8, 2010 AT 10:02AM
Angelina Jolie Replaced by Red Head in St. John Ads Credit: St. John Angelina Jolie Replaced by Red Head in St. John Ads Credit: Fred Duval/FilmMagic

You won't be seeing Angelina Jolie in any more St. John ads.

Chief executive officer Glenn McMahon tells Women's Wear Daily that the actress, 34, "overshadowed the brand."

FLASHBACK! See Angelina Jolie's early modeling shots

"We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette," he added.

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Replacing Jolie? Red-headed model Karen Elson.

Elson, 30, is the wife of White Stripes rocker Jack White, with whom she has two kids.

"We needed to show a modern point of view of St. John," McMahon explained. "We have evolved."

See photos from Angelina Jolie's 2009 trip to Iraq

The ads, directed by executive vice president of design George Sharp, will launch in the February issues of Vanity Fair, Harper’s Bazaar and Vogue.

News of Jolie's departure as the face of St. John was first announced in June 2008. She had been with the company for three years.

See adorable photos of Angelina Jolie's twins

"It was a great run we had," McMahon said at the time. "Three years is a long time to maintain any campaign, and we felt it was time to do something new and different."

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Tell Us What You Think

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  • January 22, 2010 - 12:44pm Tara K Lucero

    its so funny though that Angelina still made the Hollywood Homewrecker list! hahahaha yep right there with Leann Rimes, Denise Richards, Tori Spelling, etc well, theres some recognition for ya! way to go Angelina! All your hardwork and dedication has paid off, you made the homewrecker list, where you belong! MUAH! XoXo

  • January 18, 2010 - 4:59pm 9

    maybe thats why the tomb raider guys ditched angie too for the third movie. she overshadowed lara croft

  • January 13, 2010 - 5:43pm Natalie

    Check out how Angelina and Brad intend to further help the victims on Hollywood News!

  • January 13, 2010 - 1:22pm NO!

    NO COMPARISON- KINDA DOWNGRADED-SORRY BUT, EVEN MS FOX COULDN'T EQUAL ANGELINA!

  • January 13, 2010 - 11:04am Lucy

    Jolie overshadows everything because she's just so darn beautiful inside and out. Poor St John!

  • January 11, 2010 - 3:32pm Jennifer

    No Rudy, they finally figured out your stupid.

  • January 11, 2010 - 2:29pm rudy96

    they finally figured it out that the dogs are better and prettier than Jolie.

  • January 10, 2010 - 5:59pm Enlighten Me

    Is Angelina being replaced by an entire person, or just a head?

  • January 10, 2010 - 12:45pm Grace

    Do you think Jolie Voight really cares? She doesn't wear their clothes, and her persona doesn't say "ST JOHN'S"......it says more like "FREDERICKS".

  • January 10, 2010 - 12:12pm Angel

    Angelina Jolie axed by knit firm....this is such old news...People reported this June 12, 2008...

  • January 10, 2010 - 3:00am jan

    what loons. the world and jen use jolie please get a life the world is sick of joli and stupitt these two pretentious over exposed, overrated actors that want the world to know when they fart and how great their life and sex is and how many kids they are popping out in this over populated world. they are like the king and queen of France when the people where hungry they said "feed then cake". MOVE ON AND LETS GET SOME interesting and normal actor to make movies and write about. sick of these two pensioners.

  • January 10, 2010 - 12:29am Marina8

    She's Tiger Woods before Thanksgiving. There's something weird about her personal life that the public doesn't know. St. Johns doesn't want to associate with her because of it.

  • January 09, 2010 - 8:10pm night

    The red head is hideous

  • January 09, 2010 - 5:48pm DLewis

    And we're supposed to care because....???

  • January 09, 2010 - 5:04pm Sam

    Wow, what an awful switch! St John's clothes are matronly and Angie needs to represent a line with flair. I hope she's not disappointed!

  • January 09, 2010 - 4:20pm Grace

    The the "unsatisfied customer" post. Are you really not going to buy their products because they chose to go another way? You are a certified "Angeloonie" fan, and obsessed with her. Get a life, and do not bother with worrying over such trivial things! Who really cares!

  • January 09, 2010 - 4:17pm Grace

    She overshawdows everything she does!

  • January 09, 2010 - 3:27pm Marsha

    Angelina was never classy enough to represent St. Johns. She is no Jackie O. Sex is her thing.She didn't make money for them so they dropped her. Simple as that. She hasn't been looking good for quite awhile now. This woman at least looks healthy and fresh.

  • January 09, 2010 - 3:17pm Free

    JENNIFER ANISTON HAS BEEN ATTACKED ANGIE FOR YEARS TO SELL HER MOVIE,NOW ST.JOHN DO THE SAME AS HER TO SELL THEIR CLOTHES.THAT IS WORKING FOR ANISTON HOPEFULLY IT WORKS AS WELL FOR( ST. JOHN) THEM.EVERYONE WHO WANTS FREE PUBLICITY YOU CAN USE ANGELINA JOLIE'S TO GET IT IN THE PRESS.

  • January 09, 2010 - 3:02pm nice

    Angelina Jolie is just too beautiful for their boring clothes.Each time they choose a model they are going to use Angie's name for publicity.

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