Beyonce Sells $3 Million in Perfume in 1 Month

Celebrity Style Mar. 19, 2010 AT 10:41AM
Beyonce Sells $3 Million in Perfume in 1 Month Credit: George Napolitano/FilmMagic

Beyonce's perfume smells like success!

After just one month on the shelves, the 28-year-old singer's first fragrance, Heat, has earned $3 million in sales, according to Women's Wear Daily.

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(In 2008, the average celebrity fragrance earned roughly $2.5 million over the entire year, the New York Daily News reports.)

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Heat, which was launched exclusively at Macy's, is the department store's No. 1 brand and even sold 72,000 bottles in a single hour when the star made an in-store appearance.

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Retailing for $39 to $59, the scent is a warm floral blend of magnolia, neroli and blush peach.

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