Jersey Shore Boys Slam Abercrombie & Fitch
Credit: Jeff Daly/PictureGroup
The Jersey Shore cast is getting the last laugh.
In what looked like a bizarre publicity stunt, clothing retailer Abercrombie & Fitch offered money to the motley crew cast of MTV's hit reality show to stop wearing their clothes. But it looks like their plan backfired.
CNN reports that the company's stock plummeted in the hours following the announcement, finally closing at 8% lower for the day on Wednesday.
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Mike "The Situation" Sorrentino lavished in the news, turning to Twitter to take some potshots at the brand. "Looks like Abercrombie got themself into a Situation!" he tweeted along with a link to the CNN Money article. But he took a decidedly high road when he focused more on thanking his fans and MTV for standing up for him. "Thanks #SituationNation for always having my back and you are the best fans in the world! I love you guys!"
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Paul " DJ Pauly D" DelVecchio also couldn't resist calling the brand out, tweeting, "Hmmm if They Don't Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux," alongside a photo of an A&F shirt bearing the Jersey Shore-coined slogan.
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Vinny Guadagnino chimed into the discussion, starting a hashtag "#lasttimeiworeabercrombie," which quickly became a trending topic. He joked, "#lasttimeIworeabercrombie there were still stores in NY to buy it at."
Tell Us What You Think
7ew they look so ugly there
I think this situation guy, whoever the hell he is (don't watch the show, don't care to) needs to learn about the stock market before he goes blabbing to the world. He just made himself look like a (bigger) freaking idiot!
I wrote Abercrombie marketing an email telling them how stupid they were for making that idiotic move. Jersey Shore is HOT and that was free advertising! I won't ever shop there again! Email marketing at abercrombie@abercrombie to tell them what idiots they are and that you are banning their clothing line too!
Do you remember Tommy Hillfiger. I guess these companies don't learn
thats messed up...dont want them wearing their clothes but they made shirts with the Jersey shore logo on it and also made some with "GTL" on it! So they are ok to make money with as long as they dont wear the clothes...hello idiots its FREE advertising...geez!!!
A & F should ignore these..hmmmm..people instead of drawing even more attention to them, and please, AMbercrombie, cool down, unfortunately you cannot chose your customers...think of the poor Louboutin shoes, forced to carry the horrible Kardashians, or D6G clothes on so many unclassy people. That's life, live with it!
...I guess this means they won't be taking the deal, ha! I think A & F really screwed this up big time.