A collection fit for a princess — make that two princesses!
Seraphine, the celeb-adored British maternity label, is a royal favorite: Kate Middleton wore the label throughout both of her pregnancies, and it scored the Queen’s Award for Enterprise in 2015. So when The Diana Award — a youth-minded charity in Princess Diana‘s name — wanted to collaborate on a children’s clothing line in honor of the late royal, it’s no wonder they tapped the brand’s head designer, Cecile Reinaud.
As it turns out, Reinaud had another princess in mind too.
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“Designing the range for The Diana Collection coincided with one of the first official pictures of Princess Charlotte being released, so of course she was a source of inspiration for the collection,” Reinaud exclusively shared with Us Weekly. “The fact that we are using the Diana pastel tartan that bears the name of her late grandmother has great significance and makes the collection very iconic.”
The designer, whose maternity styles have been sported by Anne Hathaway, Zooey Deschanel and Jaime King, added, “[Diana] really defined the look of her generation.”
Though 8-month-old Charlotte sparked this collection, that’s not to say that anyone has forgotten her big brother. “Prince George has a big influence on children’s wear worldwide, I think,” Reinaud noted. “He is such a handsome boy with a great personality, and his wardrobe reflects that very well. I’m sure every children’s designer takes some inspiration from him.”
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And yes, for those who are curious, there’s a chance that one of the line’s plaid dresses could end up in the little princess’ closet. “Prince William is actively involved with The Diana Award,” the designer shared. “He’s aware of the baby range and the fact that it will help raise funds for the charity.”
The Diana Award Collection, which launched in December and includes dresses, rompers, hats, coats and more, ranges from $25 to $205, and can be purchased on Seraphine.com. Twelve percent of all proceeds will benefit the charity.
