Rosie Huntington-Whiteley and Sienna Miller were among the celebs in the front row at the Burberry Prorsum show on Monday.
The Transformers actress, 24, is the face of the brand's new fragrance Burberry Body and often wears the label's designs on the red carpet.
Miller, 29, who is also a big Burberry fan, told WWD "It was un-be-lievable. I loved the parkas, the knitted leather sleeves, the raffia fringing."
British actress Gemma Arterton, Kanye West and singer Ellie Goulding were also spotted at the show.