Weird Celeb Beauty Trend: Face Art

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Queen of hearts! When Shenae Grimes stepped out at the Scream 4 premiere sporting a tiny heart under her left eye onlookers wondered if the 90210 star came straight from a kid's birthday carnival.

It turns out that Grimes, 21, was promoting her Spread The Heart campaign, which she announced on her blog in March to raise awareness for relief efforts in Japan. She's also encouraging her fans to get involved through Twitter.

While we're all in favor of do-good celebs spearheading their own charitable campaigns, we're not sure about the face art thing. (Leona Lewis, 26, was spotted last fall with a tiny star on the top of her right cheek at an amFAR dinner).

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Tell Us: Would you try out face art, either as part of the Spread the Heart movement or just as a cute way to complement your makeup?