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Borat Is Dead
Friday December 21, 2007

Sacha Baron Cohen
Sacha Baron Cohen arrives at the 79th Annual Academy Awards on February 25, 2007 in Los Angeles.
LRRB and Co./WireImage.com

Borat — R.I.P.?

Sacha Baron Cohen says he has written off his clueless Kazakh journalist character Borat, as well as wannabe rapper Ali G.

"When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," he said in London's The Daily Telegraph Friday.

"It is like saying goodbye to a loved one," he added. "It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form, really."

A rep for Cohen had no further comment when contacted by Usmagazine.com.

See Borat's last public outing here.

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