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Banana Republic and United Airlines Gave Passengers a Big Surprise

Banana Republic

Care is in the air. Banana Republic gave some United Airlines passengers a big surprise on Tuesday, December 13, as part of their #BRMakeItMatter initiative. The brand gifted travelers flying to and from Newark, San Francisco and Los Angeles with cashmere blankets, not only to keep them warm — the pieces also serve as part of their mission to “make a difference with acts of comfort and kindness.”

Related: PHOTOS: Celebrity Charity

Unsurprisingly, the passengers were thrilled at the present that also totes a special purpose. “It’s always nice getting a little surprise gift,” one tweeter wrote on December 13. “Thanks @united and @BananaRepublic made the 6 hr flight a lil better!”

Banana Republic

Another tweeter thought that the gift was almost too good to be true. “#HappyFlier,” they posted that same morning. “AND and on early departure. Seriously now you are just spoiling me.”

Related: PHOTOS: Last-Minute Holiday Gift Guide 2016: Meaningful Presents That Show You Care

And you don’t have to be on the flight to get in on the benevolent action. “With each post/tweet/share using #BRMakeItMatter, Banana Republic will donate $1 to the CARE organization,” a December 13 release from the brand reads. “CARE is a partner of P.A.C.E. that supports providing working women with the foundational skills needed to advance personally and in the workplace. With #BRMakeItMatter, the brand hopes to donate upwards of $100,000.”

Banana Republic

The P.A.C.E. Program, launched by Gap Inc. in 2007, offers life skills classes to female garment workers that include a focus on communication skills, financial literacy, time management and more. According to the release, the program has benefited more than 45,000 women in 12 countries.

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