A new kind of magazine. Playboy unveiled its highly anticipated first non-nude magazine on Thursday, February 4, after announcing major changes in October 2015.
The March issue of the 62-year-old publication is Snapchat-themed, with the caption “Heyyy ;)” written in the app’s signature gray bar and white font as a cover line. “The idea was to look at me from a boyfriend’s perspective,” Snapchat and Instagram star Sarah McDaniel said of her social media-inspired cover shoot and spread in the volume, which hits stands on February 12.
Aside from McDaniel, March’s Playmate Dree Hemingway (who, thanks to mom Mariel Hemingway, is a second-generation Playboy star), poses in a feature shoot tastefully wearing a robe.
Artist and model Myla Dalbesio — who shot her own photos — also appears in the issue, wearing only the brand’s iconic bunny ears.
None of the images feature nipples or any other intimate body parts, and, as such, the mag — which will feature articles written by James Franco and an interview with Rachel Maddow, as well as essays on birth control — will be delivered to newsstands without a censoring plastic bag.
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