The horses are back! Budweiser debuted its highly anticipated Super Bowl 50 ad on Friday, February 5 — and it’s one to remember!
The commercial, titled “Not Backing Down Since 1876,” marks the return of the Budweiser Clydesdales, who originally made their debut in a 1986 ad for Super Bowl XX. This year, the horses are shown pulling a Budweiser wagon through clouds of fog.
“This year’s commercial is very bold, very confident,” Budweiser Vice President Brian Perkins told Good Morning America. “There are thundering hooves, rippling muscles. It’s the same bold conviction, same bold voice, just expressed in a fresh and creative way.”
He added, “People are going to want to talk about this one!”
Watch the majestic commercial above. Super Bowl 50 airs on CBS on Sunday, February 7 at 6:30 p.m. EST.
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