Us Weekly rounds up the hottest Super Bowl 50 ads slated to air on Sunday, February 7, during America's biggest sporting event of the year. Watch the buzzed-about spots — some serious, some ridiculously funny and some just strange — below.
Last year, it was Kim Kardashian. This year, T-Mobile enlisted superstar rapper Drake to spoof his own hit "Hotline Bling." In the hilarious bit, suit-clad corporate folks interrupt Drake as he films his music video for the single, presenting the many restrictions imposed by wireless networks. "These changes don't ruin the song at all," Drake says sarcastically.
Kevin Hart for Hyundai Genesis, #HyundaiSuperBowl
In Hyundai's hilarious Super Bowl spot, comedian Kevin Hart does what most dads would do when their daughters go on first dates: He offers up his GPS-trackable car to the young man taking his little girl around town. The unsuspecting guy soon realizes Hart is stalking their every move. The Hyundai Genesis will likely become every father's dream vehicle after this Peter Berg-directed spot airs during the big game.
Michelob Ultra has landed the coveted A1 ad spot come Super Bowl Sunday, February 7, which means the beer brand gets to be the first commercial to air after kickoff. In the 30-second spot, "Breathe," the beverage encourages beer enthusiasts to live out its motto: "Brewed for those who go the extra mile."
Alec Baldwin for Amazon, #BaldwinBowl
In this ad for the Amazon Echo, 30 Rock actor Alec Baldwin pokes fun at the 2015 Super Bowl MVP, Tom Brady, for the Deflategate scandal that rocked the New England Patriots' offseason. Baldwin meticulously prepares for the big game in the teaser, and chides two chefs for creating "too soft" cheese footballs. "There will be no soft footballs this season," Baldwin notes.
Audi's breathtaking commercial features a sad retired astronaut who longs to return to his golden days in space exploration. His son drives up to his home in Audi's new 205-mph Audi R8 V10, and gives his dad a spin in the fast car. During the drive, the father has flashbacks to his first-ever ride in a rocket ship set to the tune of David Bowie's "Starman."
Take Us to this town — immediately! Deadpool hunk Ryan Reynolds stars in another ad from Hyundai, and this one is centered on a picturesque neighborhood known as Ryanville, which is filled with clones of the actor. In the ad, the Renolds duplicates distract two female drivers as they cruise into Ryanville, "Population: Yes." Unfortunately, they almost hit dog-walking Reynolds. But watch what happens.
Jeff Goldblum and Lil Wayne for Apartments.com, #MovinOnUp
Jeff Goldblum reprises his role as Apartments.com spokesperson Brad Bellflower in this cool ad for the tech company. In it, he sits at a baby grand piano that is slowly hoisted up the side of a skyscraper in NYC. Goldblum sings he's "movin' on up" as he passes each floor, until he finally reaches one story where Lil Wayne and George Washington are grilling burgers and beans.
Toss those clichés out the door! Axe is asking men to reevaluate their perception of masculinity in its buzzed-about Super Bowl spot. The 60-second ad features men headed to work, men at the gym, men in heels, men in drag, men in the bookstore and men in the shower and asks: "Looks? Who needs looks?"
The fragrance brand found a creative way to generate conversation around its ad by asking viewers and fans: "Who needs some other thing when you’ve got _____________?"
Water: the greatest commodity. The toothpaste brand opted for a serious tone in its first-ever Super Bowl spot, "Save Water," which encourages people to stop running the faucet while brushing their teeth. According to Colgate, Americans waste up to four gallons of water during this task, which is problematic, considering global water shortages.
In its 2016 spot, the financial services brand looks to help Americans struggling with monetary issues. Actor Gary Sinise narrates the clip and tells viewers to hold their breaths. "At first, you feel fine. Then panic sets in. What you're feeling now is just like the financial stress that millions of us feel," he says. "Meanwhile, big things. Little things. The moments that matter slip away."
Christopher Walken for Kia Optima, #AddPizzazz
The beloved actor stars in Kia's 2016 Super Bowl spot, which is dubbed "Walken Closet." In it, Walken is waiting for a man named Richard in a walk-in closet, with a Stance sock covering his hand as a puppet.
Liam Neeson for LG, #TheFutureIsHere
The Taken actor stars as the "Man from the Future" in LG's first-ever Super Bowl spot. "The future is staring back at us," Neeson tells a stranger at a bar, who experiences the tech brand's upcoming G6 OLED TV.
Avocados From Mexico, #AvosInSpace
Avocados From Mexico's spot for the big game features a bunch of aliens in a spaceship learning about human culture, which includes emojis, chia pets and #TheDress — or as the aliens refer to it, "the white and gold dress that caused a civil war."
"Most amazing of all are the avocados from Mexico. They're always in season," says the tour guide.
This dame gives a damn. Helen Mirren rips into drunk drivers in one of Budweiser's Super Bowl spots that warns those who get behind the wheel while intoxicated. "I'm Helen Mirren, a notoriously frank and uncensored British lady," Mirren says. "If you drive drunk, you — simply put — are a shortsighted, utterly useless, oxygen-wasting human form of pollution, a Darwin award–deserving selfish coward."
Budweiser pledged to donate $1 toward safe ride home programs for each use of the hashtag #GiveADamn on social media through 11:59 p.m. EST on the night of the game, February 7.
Long live the dad 'do! Haircare brand Pantene enlisted three NFL players —DeAngelo Williams, Jason Witten and Benjamin Watson for this spot, all of whom attempt to style their daughters' tresses. The message? "Girls who spend quality time with their dads grow up to be stronger women," says Pantene.
VS' leading ladies play a sexy game of football in its "Score More" Super Bowl spot. Fox Sports' lead sideline reporter Erin Andrews makes a cameo in the ad, and coaches the lingerie brand's five favorite models — Adriana Lima, Jasmine Tookes, Alessandra Ambrosio, Elsa Hosk and Taylor Hill.
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