Eminem Riffs on “Lose Yourself” in NBA, Detroit Pistons Promo: Watch!

Rabbit’s back! Eminem brought his ma’s special sauce along while starring in a new NBA commercial for the Detroit Pistons, which made its debut on Monday, Oct. 26.

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The Detroit native, 43, pokes fun at his 2002 hit “Lose Yourself” in the clip by referring to the lyric “mom’s spaghetti.” Clad in a black T-shirt and baseball cap, he raids a refrigerator and gets angry when he realizes that someone ate his food, which was clearly labeled “Moms Spaghetti.” The culprit? A Spalding basketball that uses noodles for its facial features.

Eminem Detroit Pistons Promo
Eminem in NBA commercial

“[Basketball] is sweaty, panels weak, regulation sized & heavy,” the Detroit Pistons’ official Twitter page captioned the footage, channeling the track. “There’s vomit on its leather already … #TheLongestOop @Eminem.”

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The rapper added: “You only get one shot, do not miss your chance… to be part of #TheLongestOop.”

Eminem’s unexpected gig is in collaboration with “The Longest Oop” tracker. According to the team’s website, hometown heroes, former players, and celebrities have been passing the ball along (like an “alley-oop”) in anticipation of the home opener on Wednesday.

Eminem 8 Mile
Eminem and Brittany Murphy in 8 Mile film Universal/Getty Images

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“Lose Yourself” was featured in Eminem’s 2002 drama 8 Mile, which was loosely based on the star’s upbringing. The tune went on to win Best Original Song at the 2011 Oscars.

Watch the video above!

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