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Kanye West Rips Kylie Jenner’s Puma Deal, Uses Kim Kardashian’s Ugly Cry Emoji to Express Disdain

Kanye West
Kanye West

It’s safe to say Kanye West is not pro-Puma. The superstar rapper ripped his sister-in-law Kylie Jenner’s deal with the brand in his Twitter rant on Tuesday, February 9, and even used Kim Kardashian‘s ugly cry face emoji to express his disdain for the partnership.

Us Weekly exclusively revealed this week that the lip kit queen, 18, signed a seven-figure contract with the sneaker brand to be an ambassador — but not if West has a say.

“1000% there will never be a Kylie Puma anything,” the “Facts” rapper, 38, tweeted to his 18.5 million followers on Tuesday. “That’s on my family! 1000% Kylie is on Yeezy team!!!”

Kylie Jenner
Kylie Jenner walks the runway at the Adidas Originals x Kanye West Yeezy Season 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City

Related: PHOTOS: Kanye West's Most Outrageous Moments

He continued to rail against the company, saying the Kardashian-Jenner clan intended to return the money to the company. “Puma we gone give you your measly million dollars back!!!” he wrote. “Never try to divide the family!!!”

In his rant, West also railed against Nike CEO Mark Parker and boldly proclaimed that disgraced comedian Bill Cosby is “INNOCENT !!!!!!” He bookended his Twitter rant with one final message related to his youngest sister-in-law.

The designer shared two photos, the first of which showed the Puma logo superimposed with Jenner’s handwritten message, “Kylie Was Here,” which she previously wrote on his upcoming album’s tracklist. He then followed up with an emoji of his wife’s well-known ugly cry face from her latest tech launch, KIMOJI.

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Meanwhile, it’s worth noting that Yeezy kicks are currently produced by Adidas, and his vendettas against Puma and his former partner, Nike, go way back. In November 2013, Ye went off against Nike during his Yeezus tour stop in NYC. 

“With Nike, the last conversation I had with them I said, ‘But it’s November now? When are the red Octobers coming out?’ And they said ‘we not sure,'” West said to the crowd. “Then I spoke to my friend in Miami that run a store and he said Nike pressured him and they said, ‘If you want the Red Octobers, you gotta take all of these trash ass shoes!’ Nike fresh with them, tried to leverage off some s–t that I made. I made the Yeezy 2’s three years ago…and I want to give you more. I want to give you so much more….I feel so misunderstood!”

He will debut his third season of Yeezy on February 11 at New York Fashion Week.


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