Paula Deen, coming soon to a computer or tablet near you! Paula Deen Ventures announced Wednesday, June 11, that ebullient former Food Network star Deen, 67, is starting her own digital network. Set to launch in September, the online enterprise will be a paid subscription-based service with access to original programming and interactive content.
“Guess who’s going digital, y’all! I’m so excited about my new online network and can’t wait to show everyone what we’ve been working on,” the Southern chef said in a statement about the project. “We’re going to have so much fun being together and cooking up some wonderful new and classic dishes.”
“Y’all can get my recipes, tips, and cooking anytime you want—this is for you,” she continued. “I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends, and my fans!”
According to Paula Deen Ventures CEO Steven Nanula, Deen will have “full creative control of the shows, recipes, and content, and be able to give her fans exactly what they love most about her.” The Paula Deen Network will be available via computer, smartphone, and tablet, and will feature daily themes such as “Leftover Mondays” and “Taco Tuesdays.” Other segments include “20-Minute Meals,” “Paula Cooking Light,” and “One Dish, Three Ways.”
“[Paula] was always bigger than a 30-minute television show, and now she has the perfect medium to share her cooking, her personality, and her life with fans anytime they want to watch,” her longtime producer, Gordon Elliott, said in a press release. “Whether it’s a quick delicious dinner or a family feast with games and guests, she can do it all.”
The Paula Deen Network is just the latest endeavor in the celeb chef’s comeback following her racial slur scandal last year, which led to her contract not being renewed at the Food Network, as well as the loss of many lucrative endorsement deals. Over the last few months, she’s been steadily making her way back into the public eye; later this month, she’ll embark on a live, multi-city tour.
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