If you’re looking for a comedian/hip-hop crossover, look no further, as the official trailer for Rolling Loud: The Movie has arrived.
Back in December 2024, Owen Wilson gave fans a moment they didn’t quite see coming when he crashed the stage during rapper Travis Scott’s headline set at Rolling Loud Miami — but what was he doing there? Now we finally have our answer.
Rolling Loud released the official first glimpse at the largest hip-hop festival’s first-ever production, set to release in theatres on October 2, 2026.
The movie follows a stiffly conventional, hopelessly uptight father (Owen Wilson) who decides the fastest way to win over his 13-year-old son (Christian Convery) and claim “cool-dad” status is to disguise a trip to Rolling Loud as an ordinary father-son fishing trip. As the father-son duo parade around the grounds of Hard Rock Stadium, they become separated — and Wilson is seen frantically scouring crowds and crazed moshpits alongside two festivalgoers, played by Matt Rife and Christine Ko.
The trailer wastes no time throwing the trio into the thick of finding the teenager, cutting between strobing stage lights, pyrotechnics and a sea of bodies that continuously swallow Wilson whole every time he thinks he’s caught up to his son. Along the way, Wilson’s character gets tangled up in brawls, thrown around in the middle of moshpits and even ends up bouncing around on stage alongside the “Highest in the Room” rapper himself.
The high-energy chaos also features cameos from hip-hop’s hottest acts, including Sexyy Red, Ty Dolla $ign and Ski Mask the Slump God, each stepping into roles that play up their real-life personas. Henry Winkler and Jolene Blalock also join the cast, and Jeremy Garelick, who also penned the screenplay, sits in the director’s chair.
None of the onscreen mayhem would have been possible without the on-site filming during the 2024 Rolling Loud Miami festival, where the production leaned on the festival’s crowd and atmosphere to generate the feeling of the movie’s pandemonium.
For those unfamiliar with the festival, Rolling Loud got its start in Miami back in 2015, launched by childhood friends Matt Zingler and Tariq Cherif. What began as a local event has since become a major force in the hip-hop world, with the festival now touching down in cities well beyond South Florida, including New York and San Francisco, and even making international stops in countries such as Germany, Thailand, Portugal and India.
