Fries are about to get a new friend! Heinz Mayochup sauce, the blend of mayonnaise and ketchup that divided the internet back in April 2018 when it was first announced, is officially making its U.S. debut later this month.
What’s more? Instead of simply releasing this Franken-sauce, Heinz is letting America decide who gets the first taste. From Monday, September 17, through Tuesday, September 18, condiment lovers can vote on which city (out of three predetermined choices) will get to try Heinz Mayochup before the product hits store shelves in a few weeks. The city with the most votes on Twitter will be rewarded with a food truck takeover, complete with free samples of Heinz Mayochup and fries for dipping.
“After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favor of bringing it stateside, launching Mayochup in the U.S. was a no-brainer,” said Nicole Kulwicki, director of marketing for Heinz, in a press release provided to Us Weekly. “We’re excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce and our most recent addition, Heinz mayonnaise.”
The cities in the running to receive the first taste of Mayochup are Culver City, California; Chicago, Illinois; and Brooklyn, New York. Per the press release, this trio of locales are in the running because their residents were “most passionate” about Mayochup’s arrival.
However, not everyone is as psyched about Mayochup’s impending debut. Check out some social media reactions below:
mayochup sounds like slang for an std. 0/10
— ᴅʀᴇᴀᴍɪɴɢ ᴏғ ᴅʏɪɴɢ ⌈▒͟⌉ꅼ)ꍞ (@ISRATHESTALLION) September 17, 2018
#Mayochup is here! I want to be among the first to taste it. #MayochupWeirton
— 💖Allie Fluharty🍀 (@allieflu) September 17, 2018
Heinz is supposedly making Mayochup — I’m embarrassed to say how much I really want this to happen.
— Kayla (@kayluhv) September 17, 2018
I’m pro #Mayochup but we all know it should be called Tomayo. https://t.co/oRVeSCOqi3
— Meg Bonney (@MegBonneyWriter) September 17, 2018
I just realized I still have Heinz ketchup blocked for trying to call fry sauce, mayochup. 😂
— aspynlaree (@aspynlaree) September 17, 2018
I’d like to personally and permanently disavow #Mayochup / #Tomayo https://t.co/wTXaJKfJb6
— Mickey51-50🇺🇸👻🧜🏻♀️ (@Mickey51502) September 17, 2018
People acting like this is a new thing. This has been around for forever, I’ve been making it since I was a kid. Go to any Spanish store/bodega Goya already got it in bottles. 🙄🤦🏻♀️ #Mayochup
— Jessica (@Jessasaurus86) September 17, 2018
Tell Us: Will you give Mayochup a try?
