Us Weekly Brand Icon Awards 2026: Our Fashion Winners That Deserve a Spot in Your Rotation

Best Jeans

Save yourself the stress of dealing with jeans that won't zip. This bootcut pair from Khloe Kardashian’s Good American adapts to your body, so you can still slip them on even if you fluctuate in size. Commerce editor Lauren Anderson praised the comfortable and “forgiving” stretchy fabric. “I don't have to worry about whether they'll fit just right.”

Best Lacy Bra

This pick may look like lingerie, but it’s just as practical as it is pretty. Although it’s unlined, it supports and lifts the girls in a natural way, and the lace is discreet under sweaters and tops. However, you might not mind letting the straps peek out — it’ll add some flair to your look, and works well under tanks when strapless bras won’t cut it. Even better? The size range, which lets those with A through H cups rock the same Rihanna-approved design.

Best Pajamas

Who else would make the perfect pair of pajama pants other than queen “bed bug,” Paige DeSorbo? These 100% cotton pull-on bottoms are incredibly comfy, but the striped design looks so luxe you won’t care who sees you rocking them (even your neighbor, who saw you wearing the same pair yesterday).

Best Shoes

The Row, backed by Mary-Kate Olsen and Ashley Olsen, has cornered the market on laid-back luxe fashion, and its shoes are beloved by celebrities and wealthy Upper East Side moms alike. This slip-on leather pair is one of our favorites — comfy and quick to throw on, yet instantly polished. That kind of everyday ease makes the price tag well worth it.

Best Dress

Reese Witherspoon has worn plenty of polished shirtdresses over the years, so it makes sense that we found the best option from her brand, Draper James. This 100% cotton midi is a forever classic, and the waist-cinching belt isn’t just flattering — it’s elevated and stylish, too. The design works year-round and will likely remain in rotation for decades, too.

Best Sweater

Whenever we spot a celebrity wearing a chic, colorful knit, we almost always assume it’s from Gigi Hadid’s Guest in Residence. Everyone from Margot Robbie to Taylor Swift loves the cashmere pieces, and this statement-making sweater has made its way onto our wishlist. The colorblocked staple nails the current baseball tee trend in an elevated way, and quickly spices up a simple pair of jeans.

Best T-Shirt

Who knew a T-shirt could be this flattering? Kim Kardashian’s Skims won us over with its Fits Everybody tee. It’s buttery-soft and super stretchy, and shoppers are amazed by its smoothing effects, which disguise lumps and bumps. Whether you wear an XS or 4X, it’s bound to be your new go-to!

Best Bag

We love a sleek leather bag, but as chronic overpackers, we’re not about to splurge on something that only fits the essentials. Victoria Beckham’s tote is surprisingly roomy — large enough to fit a laptop! — without looking or feeling like luggage. The V-stitch paneling adds a high-fashion twist that won’t feel dated by next year, while the rope handles make it easy to swing over your shoulder and jet out the door.

Best Coat

If you want to bundle up without looking like you’re dressing for the apocalypse, add this puffer to cart, ASAP. It’s easy, warm and incredibly elevated. “I have white, and it looks much more expensive than it is,” said Commerce Writer Savannah Born.

Best Shapewear

If anyone knows about discreet shapewear, it’s the queen of body-hugging dresses, Kim Kardashian. Her brand, Skims, makes the best high-waisted, mid-thigh shorts that provide comfortable compression around the tummy and waist, showing off your curves while hiding any bulge. The rounded butt pockets provide the perfect lift, and the shade range features multiple skin tones so you can find your perfect match.

Best Cardigan

If you’ve ever lusted after Gwyneth Paltrow’s cardigans from her Instagram selfies, we have news for you: they’re from her own fashion brand, Gwyn. This soft, slim-fitting style hits at the hip for a flattering look, while the cashmere material keeps you warm on chilly days without any bulk. It’s the perfect piece to layer over tees and turtlenecks, or style as a top with your best pair of jeans.

Best T-Shirt Bra

A non-annoying, everyday bra that fits sizes 30A and 46F? Of course Skims makes it! “This is the T-shirt bra I reach for when I want everyday support without sacrificing comfort,” Commerce Editor Lauren Anderson revealed. “The smooth, flexible fabric makes it easy to wear under fitted tops, while the simple silhouette disappears beneath clothes.”

Best Petite Jeans

Shopping for jeans can be extra stressful for petites, who are stuck searching for pairs that won’t drag along the floor. The quest for the perfect fit stops with these palazzo jeans from Good American, which were made for those 5’4” and under. The adjusted rise flatters a shorter torso, while the sculpting design defines your waist, hugs your booty and highlights your curves in a wow-worthy way.