The Results Are In! Meet the 50 Best Products in Us Weekly’s 2026 Brand Icon Awards

Best Lengthening Mascara

Who needs a lash lift when your mascara can do some seriously impressive heavy lifting? Lady Gaga's Haus Labs B Structural Volumizing + Lengthening Mascara delivers the kind of length and lift that keeps our editors coming back for more. "It gives me that wide-awake, lifted look without needing to pile on multiple coats," says Us Weekly Affiliate Commerce Editor Lauren Anderson.

Best Body Butter

Who says your body butter can't double as your signature scent? Josie Maran's Whipped Argan Oil Body Butter combines rich, creamy hydration with a dreamy vanilla apricot fragrance that's practically perfume-worthy. "Honestly, the vanilla apricot scent sometimes replaces my perfume," says Us Weekly Commerce Writer Savannah Born.

Best Liquid Blush

Some beauty products come and go, but this one has serious staying power — literally! "It's super pigmented, so a little goes a long way, and it actually lasts all day — yes, even through 10+ hour long events," says Us Weekly Senior Commerce Editor Madi Koetting. After three years of using Selena Gomez's Rare Beauty Soft Pinch Liquid Blush exclusively, she's officially convinced it's worth the hype.

Best Clean Mascara

It takes a lot to convince a shopping writer to switch mascaras, but Jessica Alba's The Honest Company Mascara might have cracked the code! "I've used the same mascara for years, but this clean formula surprised me," says Us Weekly Commerce Writer Savannah Born. With a two-sided wand that primes, separates, lengthens and darkens lashes, it's the ultimate multitasking makeup essential.

Best Glow-Boosting Serum

Want that signature JLo glow? Jennifer Lopez's That JLo Glow Brightening Serum combines firming benefits with all-day hydration for skin that looks fresh, radiant and bouncy. "Some tightening serums make my skin feel tight, but this gel serum is firming without the rubber band effect," says Us Weekly Commerce Writer Savannah Born.

Best Age-Defyer

If anyone knows a thing or two about maintaining a gorgeous glow, it's Cindy Crawford! Her Meaningful Beauty Age Recovery Night Crème has become a favorite of Us Weekly Commerce Writer Savannah Born, who says, "Whenever I use it, I wake up with radiant skin, and I love that it smoothes without drying." The nourishing retinol formula makes it easy to give your skin a little extra TLC while you sleep.

Best Retinol Alternative

When Miranda Kerr shares her skincare secrets, we're all ears! The supermodel told Us Weekly Commerce Writer Savannah Born all about her Kora Organics Plant Stem Cell Retinol Alternative Serum during an interview, and Savannah was impressed by its gentle formula. "It's more gentle than retinol, though it gives my skin a similarly plump, dewy finish," she says.

Best Lip Gloss

I have more lip products than any one person reasonably needs, yet I somehow always find an excuse to buy another. Hailey Bieber's Rhode Peptide Lip Tint is exactly why — it gives my lips that pretty wash of color and glassy shine without feeling like a full lipstick commitment. Plus, if it gets me one step closer to Bieber's signature pillowy pout, I’m all in!

Best Skin Refresher

That 3 p.m. slump calls for more than another iced coffee! Alicia Keys' Keys Soulcare Reviving Aura Mist delivers a refreshing burst of moisture with a rose-scented formula designed to hydrate, tone and revive skin. It's the kind of little pick-me-up that makes an afternoon at your desk feel slightly more luxurious.

Best Liquid Eyeshadow

Who says you need a professional glam squad to get eyes worthy of the spotlight? Ariana Grande's r.e.m. beauty Starlet Lustrous Liquid Eyeshadow delivers multidimensional shimmer with a single swipe, thanks to its richly pigmented, lightweight formula. The best part? Its waterproof, crease-resistant finish is designed to keep the sparkle going long after the party ends.

Best Hydration Hero

Rich creams are great, but sometimes your skin just wants a big, refreshing gulp of water. That's where The Honest Company's Hydrogel Cream comes in, combining two types of hyaluronic acid with squalane for a lightweight dose of hydration. The cooling, moisture-release texture makes moisturizing feel more like a refreshing treat than another step on your to-do list.

Best Eye-Framing Essential

Beyoncé has already influenced my music playlists, and now she's coming for my beauty routine! I'll admit I was curious whether her Cécred Restoring Lash & Brow Builder would make much of a difference, but the peptide-powered formula has been a pleasant surprise. My lashes and brows are looking fuller, and I keep checking the mirror to make sure I'm not imagining it.

Best Curl-Definer

Have you seen Tracee Ellis Ross' gorgeous curls? Enough said! Her Pattern Styling Cream is made for curls and coils that crave moisture, with a nourishing blend of shea butter and oils that helps define texture while maintaining a soft hold. It's all about letting your natural hair do its thing — with a little extra help from a seriously good styling cream.

Best Root Reboot

Queen Bey knows a good hair day starts at the roots! Her Cécred Clarifying Shampoo & Scalp Scrub combines the power of a deep-cleansing shampoo with a scalp exfoliator, sweeping away oil, residue and styling-product buildup. The best part? It's designed to leave your scalp feeling refreshed without stripping your hair of moisture.

Best Glazed Donut Glow

There are plenty of skincare products I try once and forget about, but Rhode Glazing Milk is definitely not one of them. I use the milky essence every single day for its hydrating feel and that juicy, dewy glow that makes my skin look fresh even before makeup. If looking like a glazed donut is wrong, I don't want to be right.

Best Feel-Good Fragrance

A perfume that smells gorgeous and takes ingredient transparency seriously? Michelle Pfeiffer's Henry Rose Ripe Eau de Parfum checks both boxes, offering a fresh, fruity scent from a brand that openly shares what's inside its fragrances. "The brand is very transparent about ingredients and does not include any of EWG's chemicals of concern, which may be harmful for your health," says Us Weekly Commerce Editor Samantha Sutton.

Best Detangling Spray

If Jennifer Aniston's famously gorgeous hair has taught us anything, it's that a little shine goes a long way! Her LolaVie Glossing Detangler does a whole lot more than tackle knots, helping smooth frizz, boost shine and protect strands from heat styling up to 450 degrees. It's basically five hair products in one, which means less clutter on your bathroom counter.

Best Heavenly Scent

We can't promise Ariana Grande's vocal range, but smelling like a pop star? That's a little more achievable! Her Cloud Eau de Parfum combines juicy pear, whipped coconut and vanilla orchid for a sweet, dreamy fragrance with a warm, musky finish. Bonus points for the cloud-shaped bottle that's practically begging to be displayed.

Best Garden-Inspired Scent

Leave it to Bella Hadid to make smelling like a bouquet of flowers feel impossibly cool! Her Ôrəbella WINDOW2SOUL Parfum mixes romantic florals with a refreshing citrus kick and warm tonka bean for a scent that's soft but still interesting. And unlike a traditional perfume, its two-phase formula contains moisturizing oils and snow mushroom to give skin some extra love.

Best Sultry Scent

Vanilla girls, prepare to meet your new obsession! Billie Eilish's Eilish Intense Eau de Parfum takes the cozy sweetness of her original fragrance and turns things up with richer vanilla, cocoa, warm spices and deeper woods. It's sweet, sultry and practically begging to be worn on your next date night.

Best Everyday T-Shirt

Kim Kardashian understands the power of a curve-hugging basic! The Skims Fits Everybody T-Shirt is made from ultra-stretchy fabric that hugs the body like a second skin, with a fitted silhouette that looks especially good tucked into jeans or trousers. It's the kind of simple tee that makes your everyday outfits look ten times better.

Best Curve-Loving Jeans

Leave it to Khloé Kardashian to create jeans that understand our bodies don't stay the same size every day! Her Good American Always Fits Good Classic Bootcut Jeans feature stretchy, size-flexible denim designed to accommodate weight fluctuations, plus a curve-hugging fit and leg-lengthening flare. I tested them myself, and I love the idea of having jeans that can keep up with my body through all its different seasons.

Best Date-Night Lingerie

Rihanna knows that sexy lingerie should work just as hard as your everyday bras! Her Savage X Fenty Romantic Corded Lace Unlined Balconette Bra combines romantic lace, a flattering neckline and supportive underwire for a little lift without extra padding. "I've tried a number of pieces from Savage X Fenty and what I love is that, while sexy, they're also functional," says Us Weekly Commerce Editor Samantha Sutton.

Best Off-Duty Pants

The pajama-dressing trend is officially giving Us permission to prioritize comfort, and Paige DeSorbo is leading the charge! Her Daphne Turndown Pants are crafted from crisp, breathable cotton poplin for a relaxed look that feels more elevated than your old sleep pants. Style them with a matching shirt at home or a simple tank and sandals for an easy daytime outfit.

Best Underwear Essentials

I've become a lot more mindful about what I'm putting on my body, and that includes my underwear. Breathable cotton is generally a good choice for sensitive skin down there, which makes SKIMS' Lightweight Cotton String Thong 10-Pack an appealing everyday option. I also love that the pack includes 10 neutral pairs instead of having to buy them individually.

Best Designer Slide

Some shoes are trendy for a season, and others look like they belong in your closet forever. Mary-Kate and Ashley Olsen's The Row Hudson Slides fall into the latter camp, thanks to their premium leather construction, understated rounded-toe silhouette and easy slip-on design. They're an investment in the kind of effortless style that doesn't need an obvious logo to turn heads.

Best Timeless Dress

A gorgeous dress with pockets? Reese Witherspoon, you have our attention! Her Draper James Eliza Striped Shirting Midi Dress is made from breathable 100% cotton, with sage-and-white stripes, a waist-defining buckle belt and a full A-line skirt that brings plenty of feminine charm. The elasticized cuffs and machine-washable fabric are just the kind of practical details that make us love it even more.

Best Cashmere Sweater

If anyone knows how to make an oversized sweater look runway-worthy, it's Gigi Hadid! Her Guest in Residence Baseball Oversized Crew is made from 100% cashmere, with a relaxed, unisex fit and contrasting pink-and-brown colorblocking that gives it a sporty, expensive-looking twist. Throw it on with loose jeans and sneakers for the kind of model-off-duty outfit we'd happily wear on repeat.

Best Everyday Tote

They don't call her Posh Spice for nothing! Victoria Beckham's Victoria Tote brings that same luxurious energy to everyday dressing, with buttery-looking calf leather, a roomy silhouette and striking geometric paneling. The discreet gold logo is a particularly chic touch for anyone who prefers their designer bags to whisper rather than shout.

Best Everyday Bra

Cute bras are great, but the ones you can comfortably wear all day? Those are the real winners. The SKIMS Fits Everybody T-Shirt Bra combines a smooth, supportive shape with stretchy fabric that works under everything from ribbed tanks to lightweight sweaters. "This is the T-shirt bra I reach for when I want everyday support without sacrificing comfort," says Us Weekly Affiliate Commerce Editor Lauren Anderson.

Best Cozy Puffer

From morning Pilates to afternoon errands, a great puffer can do a lot of heavy lifting in your winter wardrobe! The Fabletics Essential Puffer brings a relaxed fit, high collar and cozy quilted construction to the Kate Hudson-co-founded brand that's also collaborated with Khloé Kardashian. Us Weekly Commerce Editor Savannah Born wears hers constantly, saying, "I have white and it looks much more expensive than it is."

Best Classic Cardigan

If Gwyneth Paltrow's rich-mom wardrobe had a uniform, we're pretty sure this cardigan would be part of it! Her Gwyn Caroline Cardigan is made in Italy from 100% cashmere, with delicate mother-of-pearl buttons and a slim-fitting silhouette that looks especially chic with tailored trousers. It's the kind of classic knit you'll still be reaching for five years from now.

Best Flattering Denim

When a shopping editor keeps coming back to the same denim brand, we pay attention! Good American's Soft Tech Patch Pocket Palazzo Jeans have a high waist, sweeping wide legs and oversized front pockets that give classic denim a fresh, retro-inspired twist. "I loved the Anthropologie x Good American collab, and although some exclusive pieces from the collection are no longer available, Good American jeans still live in my closet," says Us Weekly Commerce Editor Savannah Born.

Best Shapewear Shorts

Who decided shapewear had to feel like squeezing into a second pair of pants? These Skims Sheer Seamless Shorts take a lighter approach with sheer fabric, a high waist and smoothing coverage that extends to mid-thigh. They're especially useful under fitted dresses when you want a sleek finish without piling on thick layers.

Best Protein Boost

No blender, no protein powder and absolutely no giant shaker bottle required! The Pure Genius Protein Shot delivers 23 grams of protein in a compact, 3.38-ounce bottle, making it easy to squeeze a little extra protein into a busy day. "It’s compact, convenient and ready to go when I am," Commerce Editor Lauren Anderson said, who loves reaching for it before her morning workouts. Mel Robbins joined as a co-founder in 2024, and her favorite protein has also earned a spot on our shelves. 

Best Digestive Gummies

I have a confession: The taste might be my favorite thing about Kourtney Kardashian's Lemme Debloat Gummies. They're formulated to help with occasional bloating and support digestion, but they taste more like something I'd pick up in the candy aisle. I'm not saying I wish the serving size were bigger, but I'm not not saying that.

Best Daily Supplement

David Beckham has spent decades taking fitness seriously, so his move into wellness isn't exactly surprising! His IM8 Daily Ultimate Essentials Pro combines 90 ingredients, including probiotics, prebiotics, vitamins and minerals, in one daily scoop. It's designed to replace a complicated lineup of supplements, with NSF Certified for Sport testing adding another reason to pay attention.

Best Nutritional Shake

Chocolate for breakfast? Venus Williams is speaking our language! Her Happy Viking High-Protein + Fiber Meal packs 30 grams of plant protein, 10 grams of fiber and over 100 superfoods and nutrients into one shake. The bestselling Triple Chocolate flavor makes it especially tempting for anyone who'd rather start the day with something sweet than another bowl of oatmeal.

Best Perimenopausal Hair Supplement

Noticing more hair in your brush than you'd like? Elle Macpherson's WelleCo Perimenopausal Hair Protocol pairs two supplements: The Hair Elixir, with biotin, zinc and other hair-supporting nutrients, and The Goddess Elixir, formulated for common perimenopausal concerns. It's a two-part approach for women whose hair (and hormones) are going through some changes.

Best Hormonal Hair Support

You can buy all the expensive shampoos in the world, but sometimes your hair needs a little attention from the inside out. Elle Macpherson's WelleCo Perimenopausal Hair Protocol pairs The Hair Elixir, featuring hair-supporting nutrients like biotin and zinc, with The Goddess Elixir, designed for perimenopausal wellness. It's a two-part supplement routine made with midlife hair changes in mind.

Best Creatine Powder

You don't have to follow Bryan Johnson's famously strict wellness routine to steal one of his supplement staples! His Blueprint Creatine delivers 5 grams of creatine per serving to support muscle strength and workout recovery, with no unnecessary fillers. It's also third-party tested for purity and heavy metals, so there's more to love here than its longevity-guru connection.

Best Everyday Air Fryer

Who says kitchen appliances have to be an eyesore? Drew Barrymore's Beautiful 3-Quart Air Fryer comes in chic colors with gold accents, plus four cooking presets that make whipping up dinner a breeze. "The elevated design makes it worthy of my countertop, but most importantly, it air fries and reheats food to perfection, my favorites being salmon and potatoes," says Us Weekly Commerce Editor Madi Koetting.

Best Weekender Bag

A place for your laptop, a place for your shoes and enough room for all those just-in-case outfits? Shay Mitchell's Béis Weekender makes packing feel a little less chaotic with its roomy interior, separate bottom compartment and suitcase-friendly trolley sleeve. "I bring this weekender everywhere because it makes packing and traveling so much easier," says Us Weekly Affiliate Commerce Editor Lauren Anderson.

Best Cold Brew Coffee

You don't need a $300 espresso machine to make a really good iced coffee at home! Emma Chamberlain's Chamberlain Coffee Elephant Bags work like oversized tea bags, steeping organic Arabica coffee into a bold, smooth cold brew with chocolatey and nutty notes. One bag makes four cups, which means you can have your morning caffeine fix ready for days.

Best Food Prep Set

Is it even cooking if your countertop isn't covered in vegetable peels and onion scraps? Rachael Ray's 3-Piece Food Prep Set tackles the mess with her famous Garbage Bowl, a handy vegetable peeler and a bench scraper that makes transferring chopped ingredients a breeze. Even better, all three pieces are dishwasher-safe, because nobody wants to spend another 30 minutes cleaning up after dinner.

Best Luxury Candle

Want your home to smell like someone who has really expensive taste? Courteney Cox's Homecourt Cece Candle combines smoky cedarwood, warm cinnamon, sweet cardamom and white leather for a rich, sophisticated scent. The minimalist vessel looks like something you'd find in a designer home store, so there's no need to hide it when guests come over.

Best Beauty Gummies

Your moisturizer handles the outside, but what about giving your skin a little attention from within? Lemme Skin Gummy Rings combine ceramides, hyaluronic acid and vitamins C and E to support skin hydration and elasticity. The peach-ring format is a fun bonus for anyone who'd choose candy over capsules any day.

Best Barrier Repair Cream

Pamela Anderson has made going makeup-free look pretty darn good, and her skincare line is helping the rest of Us embrace our natural skin! Sonsie's Adapt Cream has a clever green tint that helps neutralize visible redness, plus peptides to support firmer-looking skin. It's also designed to strengthen the skin barrier, making it a multitasking addition to your morning routine.

Best Skin Tint

I love the look of fresh, natural makeup, but I still want a little help evening out my complexion. That's why I love the Kylie Cosmetics' Skin Tint Blurring Elixir — it's all about enhancing your natural skin instead of covering it up. Think lightweight coverage, a soft-focus finish and a little Instagram-filter magic.

Best Cosmetic Pouch

Our editors are already big fans of Béis travel bags, and this cosmetic pouch is another reason to love the brand! The Medium Cosmetic Pouch has a roomy, compartmentalized interior for keeping makeup, skincare and all those little beauty essentials from getting lost at the bottom of your bag. Plus, the rich espresso color makes it look extra fancy.