Us Weekly Brand Icon Awards 2026: The Wellness Products Worth Making Room For

Best Gut-Health Routine Addition

Taking a supplement is simpler when it skips the powders and pill bottles. From Kourtney Kardashian’s wellness brand Lemme, these gummies pair two probiotic strains with a prebiotic ingredient to support digestion and help with occasional bloating and gas. Commerce Writer Savannah Born reaches for them before beach days, when she’s planning to wear a favorite dress or simply wants to feel her best.

Best All-in-One Powder

For anyone who finds a sprawling supplement lineup overwhelming, IM8 brings a range of nutrients into one daily drink. Its Essentials Pro formula combines 90 ingredients, including vitamins, minerals, greens, antioxidants and pre-, pro- and postbiotics, in a single powder serving. Co-founded by David Beckham, IM8 emphasizes convenience alongside a broad nutritional formula.

Best Plant-Based Nutrition Blend

A smoothie or shake can be a practical option when you need something more substantial than a quick snack. Founded by tennis champion Venus Williams, Happy Viking’s Complete Plant Superfood Nutrition combines plant-based protein from yellow peas and brown rice with fiber, a blend of fruits and vegetables and probiotics in one convenient drink.

Best Daily Greens Ritual

Adding more greens to your routine doesn’t have to mean preparing another meal or smoothie from scratch. Created by Elle Macpherson’s wellness brand, WelleCo’s Super Elixir is a powdered blend featuring greens, fruit and vegetable ingredients, fiber, vitamins, minerals and live cultures that you mix into a drink and enjoy.

Best Targeted Midlife Wellness Duo

Hormonal changes during perimenopause can coincide with shifts in hair, making it important to find an approach that acknowledges this stage of life. WelleCo’s Perimenopausal Hair Protocol combines The Hair Elixir and The Goddess Elixir, with the brand positioning the duo around hair health and support for common perimenopausal concerns. It’s a targeted supplement pairing to discuss with a healthcare professional if you’re exploring options for your changing needs.

Best Workout-Routine Staple

If your wellness goals include strength training, a simple creatine supplement may be worth learning about. Developed under Bryan Johnson’s brand, this formula uses creatine monohydrate, a widely studied ingredient associated with supporting muscle performance and strength when used alongside appropriate exercise.

Best Beauty-From-Within Supplement

Skincare doesn’t always stop at your bathroom shelf, and Lemme offers a supplement option for those interested in supporting skin hydration from within. Its tropical-fruit gummy rings contain Ceramosides, hyaluronic acid, sea buckthorn and vitamins C and E, with the formula designed to support skin hydration, elasticity and barrier function. Shopping editor Lauren likes that the gummies make her routine feel more like a treat than a chore, describing them as “a fun little addition to my daily routine.”

Best On-the-Go Protein

Getting enough protein can be a challenge when mornings are rushed, or a full meal isn’t on the agenda, and Mel Robbins gets that. Pure Genius packs 23 grams of protein into a small, ready-to-drink bottle, with 100 calories and zero sugar or fat. Commerce Editor Lauren Anderson calls it her favorite way to get a quick protein boost before a morning workout, adding that it fits into her routine without requiring another full meal.