Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!
Finding a mascara that delivers dramatic volume and length without smudging, flaking or clumping is a tall order. But thankfully, Heidi Klum may have already done all of the trial and error for Us. The supermodel recently revealed one of her must-have beauty staples: L’Oréal Paris Voluminous Panorama Mascara, a drugstore favorite that gives lashes a bold, eye-opening effect for just $13.
Klum shared her go-to mascara on Instagram, featuring her beauty prep for the Cannes Film Festival. After seeing her signature long, fluttery lashes, it’s easy to see why she’s a fan. The affordable formula has also earned plenty of praise from Amazon shoppers, who say it delivers the kind of results you’d normally expect from products that cost several times as much.
Get the L’Oreal Paris Voluminous Panorama Mascara for $13 (was $16!) at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Part of what makes this mascara stand out is its ability to create serious volume without making lashes look stiff or overdone. The formula coats lashes from corner to corner, helping create a fuller, wider-eyed look while still appearing soft and natural.
It’s also designed for real life. Shoppers praise the mascara for being “smudge-proof” throughout the day, while still being surprisingly “easy to remove” at night. That’s a combination that’s harder to find than you might think, especially at such a budget-friendly price point.
In fact, many buyers say they quickly became repeat customers. One reviewer called it one of their all-time favorites, praising the formula for giving their lashes “great volume, length, and curl” while helping lashes stay lifted throughout the day.
Others are equally impressed by its staying power. “It will stay in place; no smudges; all day long,” wrote one five-star reviewer, who called it “better than high end.”
Another shopper highlighted the dramatic, yet natural-looking results. “It gives my lashes a full, wide look without clumping, and the brush makes it easy to reach every lash. I noticed right away that my eyes looked more open and defined, but still natural.”
If you’ve been searching for a mascara that makes lashes look longer, fuller and more dramatic without the high-end price tag, this $13 find is worth a spot in your makeup bag. Between Heidi Klum’s approval and thousands of happy Amazon shoppers, it’s easy to see why this drugstore staple continues to fly off shelves.
Get the L’Oreal Paris Voluminous Panorama Mascara for $13 (was $16) at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.
Looking for something else? Explore more mascaras here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!
