Gwyneth Paltrow Unveils Organic Makeup Collection — and Everything Costs Less Than $50


Gwyneth Paltrow
Behind the scenes of Gwyneth Paltrow’s Juice Beauty shoot. Warwick Saint for Campaign/BTS photos

The Goop empire expands! Gwyneth Paltrow and Juice Beauty just announced the launch of their long-awaited makeup collection, and it comes with some very personal touches from the Oscar-winning actress herself.

As the creative makeup director for Juice Beauty, Paltrow, 43, helped to curate the Phyto-Pigment Color collection, which includes 78 face, eye and lip products. True to the actress’ values, they’re all crafted from certified organic ingredients, including berries, flowers, fruits and vegetables.

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And the best part? While nearly everything on Goop is pricey, this collection won’t break the bank! The whole spread, which will be sold on JuiceBeauty.com and in Ulta stores, ranges in price from $20 to $48.

Juice Beauty Products
Pieces from the Juice Beauty Phyto-Pigment Color collection, curated by Gwyneth Paltrow. Courtesy Juice Beauty

“Karen [Behnke], who’s the founder of Juice, is an incredibly authentic, hardworking mother and entrepreneur, and we both had strong feelings about having incredibly high-performing, beautiful makeup that was also nontoxic,” Paltrow, who shares two children with ex-husband Chris Martin, told Yahoo! Beauty.

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And there’s one very special locale behind the capsule. “The collection is really very inspired by California,” Paltrow revealed. “Juice is a California company. Goop is half California — we’re distributed between New York and California. And I’m very inspired by bright lip colors as well. I have some girlfriends who wear bright lipstick all the time, and my mom wears bright lipstick.”

Gwyneth Paltrow
Gwyneth Paltrow posing for her new organic makeup line. Warwick Saint for Campaign/BTS photos

Plus, there’s good news for the actress’ best friends! “This whole line of the Liquid Lip — they’re all named after some of my very near and dear friends and family who are living in California,” she shared.

So just which lucky ladies is Paltrow referring to? Kate Hudson, Drew Barrymore, Cameron Diaz, Reese Witherspoon, Chelsea Handler, her mom, Blythe Danner, and her 11-year-old daughter, Apple. (You can see those glosses here.)

Will you be shopping Paltrow’s organic makeup line? Tweet with @UsWeekly using the hashtag #stylebyUs!

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