So much beauty in one video. The first commercial for So Lashy! BlastPRO Mascara by CoverGirl — designed to lengthen any and all lash types — just dropped, and fittingly, it features the brand’s most diverse group of brand ambassadors to date, including James Charles, the first boy on the squad.
Charles (of YouTube’s JCharlesBeauty) opens the 30-second clip, which also features Sofia Vergara, Katy Perry, DJ Amy Pham, YouTube stars Chloe + Halle and beauty blogger Nura Afia, the first woman to appear in a CoverGirl campaign wearing a hijab.
“I’m so excited to be a part of CoverGirl’s new campaign. It feels so surreal,” Afia tells Stylish. “Honestly, growing up and being insecure about wearing the hijab, I never thought I would see Muslim women represented on such a large scale. It means the world to me, and I’m so honored to be a part of this campaign with CoverGirl.”
Afia continued, “I think it’s amazing and it’s important that beauty brands like CoverGirl cast a diverse range of people for their campaigns … I love CoverGirl as a brand and everything they stand for — they really believe in beauty for all.”
And the brand couldn’t agree more. “CoverGirl has always been an inclusive beauty brand dedicated to helping people express whatever is most uniquely beautiful about them in a transformative yet accessible way,” CoverGirl shared in a statement. “For us, beauty is about more than just looks — it’s about personality, as embodied by our lineup of fearless, boundary-breaking CoverGirls and the millions of people who love our products.”
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