Jared Leto and Lana Del Rey Announced As the New Fragrance Ambassadors for Gucci Guilty 

jared-leto-and-lana-del-rey
JC Olivera/Getty; Presley Ann/Patrick McMullan via Getty

Mark your calendars for January 15, 2019! Just in from Gucci, actor and musician Jared Leto and singer-songwriter Lana Del Ray have been announced as the new fragrance ambassadors for Gucci Guilty. But that’s not all, the duo will also be staring in a new print and television campaign premiering worldwide in mid-January.

Some details: the new ad campaign will show off the talented duo channeling enigmatic, eclectic and glamorous personas. 

Gucci Guilty fragrance
Gucci Guilty fragrance

And to celebrate the new chapter for Gucci Guilty, both Jared and Lana will be attending a party with Gucci’s creative director Alessandro Michele at L.A.’s Hollywood Forever Cemetery on November 2. And to add to the cool-factor, Courtney Love will also be attending the party and recording the night as it unfolds on the Stories of Gucci Beauty’s Instagram. Love also has a guest appearance in the new campaign directed by Glen Luchford. 

Also featured in the forthcoming campaign: a new bottle design for Gucci Guilty Pour Femme. 

The Hollywood Forever Cemetery has a special connection to both the fashion house and its creative director, who attended a party their in honor of Johnny Ramone. This, in turn, inspired pieces in the Gucci Spring Summer 2017 collection. The landmark appears in the new advertisement for Gucci as well. 

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