J.Crew Hires 4-Year-Old Blogger Mayhem to Create a New Collection: See Her Designs With Jenna Lyons

Fashion by Mayhem launching this spring at Crewcuts for J.Crew.
J.Crew just hired a 4-year-old blogger to design their Crewcuts children's collection Bryan Derballa courtesy of J.Crew

Heads up, slackers: A preschool kid just nabbed the job of a lifetime. 

After recreating 2014's hottest red carpet looks including Jennifer Lawrence's strapless Dior confection and Lupita Nyong'o's breathtaking Ralph Lauren cape dress with just tape and construction paper, blogger Mayhem landed a job at J.Crew. The catch: she's just 4 years old.

Mayhem's mom (and also her assistant paper dress maker), Angie Keiser, shared news that J.Crew's Executive Creative Director Jenna Lyons hired her talented offspring to design a kids collection for the brand's Crewcuts line, to be released during the Summer 2015 season. 

 

Mayhem and Jenna Lyons - J.Crew
J. Crew's Jenna Lyons checks out one of Mayhem's designs. Bryan Derballa courtesy of J.Crew

"I remember reading the email [from Lyons] and being certain it was a setup," Angie shared via her blog on Dec. 9. "As in, it’s probably some kind of wicked virus that if I reply to it, my laptop will explode or at the very least melt before my eyes. (My thinking is irrational on occasion.)" 

After obviously replying yes to Lyons' inquiry email, the mother-daughter duo were off to go make a collection in New York City. 

Mayhem - J.Crew
Mayhem styles one of her J.Crew Crewcuts models. Bryan Derballa courtesy of J.Crew

"Mayhem and her new crew all sat down on the floor and played. And made stuff," she wrote. "Out of paper and tape and beads and glue and crayons. And they laughed and hugged and had more fun than I would have imagined. And then they sprinkled their magic J.Crew fairydust on it and turned paper into fabric." 

The brand was just as impressed with the young Ohio native. "When we met with Mayhem for the first time we were really curious to see how she would work, and were amazed to watch this barely 4-year-old girl start meticulously folding the pleats on a skirt, and placing stones very specifically and carefully on a top she had just fashioned around herself," J.Crew's Jenny Cooper said in a release.

All of the items will be under $100 (starting at $22.50), with clothing, shoes, and accessories.

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