Hot! Hot! Hot!
Twilight hunk Kellan Lutz is among the hunks stripping down to their skivvies in new ads promoting Calvin Klein's latest male underwear collection, X.
The campaign also features True Blood star Mehcad Brooks, Spanish tennis star Fernando Verdasco and Japanese athlete Hidetoshi Nakata.
According to Women's Wear Daily, the new X campaign promises to be Calvin Klein's most digital to date. It launches March 1, so keep your eyes open for behind-the-scenes videos; interviews with the four hotties and (gasp!) 3D-effect versions of the ads.
"We're thinking bold, graphic and provocative, as always," said Bob Mazzoli, chief creative officer for Calvin Klein Underwear.
How did Lutz, 24, get in shape for the ads?
"I swear, candy helps! Gummy bears!" he told UsMagaizne.com at a Calvin Klein cocktail bash Jan. 28 in L.A. "It helps fight the hunger of higher calorie foods, but it is bad for the teeth."
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