Khloe Kardashian Finally Annouces the Name of Her Denim Brand

??Good American ??

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With liberty and denim for all! After months of teasing Us, Khloé Kardashian finally revealed her new jeans label, Good American, on Wednesday, September 21.

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“I’m so excited to announce my new denim brand @goodamerican!!! This has been such an incredible journey and I feel so blessed to be able to bring this line to women everywhere of ALL shapes and sizes,” the Keeping Up With the Kardashians star, 32, wrote in a September 21, Instagram. “I can’t wait to show you … Let's love our curves ladies!!!”

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Good American jeans, available at Nordstrom and on beginning October 18, will offer bottoms in sizes 0 to 24, as well as in three silhouettes: Good Legs (skinny), Good Cuts (boyfriend) and Good Waist (high-waisted) according to a WWD report.

Kardashian, who’s currently dating NBA player Tristan Thompson, first hinted at the news of her project in a Wednesday, May 4, call for models. "I'm looking for beautiful, powerful women to star with me in a campaign for my new denim brand! Details at," she captioned a selfie.

The site, which now redirects to, gave insight on the powerful message behind the brand. "There's a new definition of sexy. The shape we lust for has curves, not the straight body of the fashion establishment," a statement read. "Some call it a new silhouette, we just think of it as embracing the body you were given."

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By the looks of her Snapchat and Instagram, the Strong Looks Better Naked author has certainly done just that. In a few social media posts on Wednesday, June 1, she partied on the set of a shoot for her denim line wearing a gray off-the-shoulder crop top and a pair of skintight, light-wash bottoms, presumably by Good American.

While details are under wraps (for now!), Kardashian is encouraging her #goodsquad to sign up for updates on Tell Stylish: Will you buy a pair of Kardashian’s jeans?

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