It's a Kylie vs. Kanye battle in three rounds. The Kardashian-Jenner crew certainly knows how to create a shopping frenzy online. After Kylie Jenner launched her Kylie Lip Kit for exactly one minute on Nov. 30, all three shades sold out and the website experienced technical difficulties. But Jenner's situation reminds Us of another family member's in-demand product — Kanye West's Yeezy Boost 350s. But, which item wins the product popularity contest?
Round one: Timeline
Sorry, 'Ye, the youngest Jenner sister, 18, has you beat. The Yeezy sneakers sold out in a matter of minutes (12, to be exact), but the Sugar Factory ambassador's lip kit was gone before customers could even blink an eye. Beauty-hungry fans snatched up the three shades in just 60 seconds.
Round two: Price
Kim Kardashian's husband, 38, may have the more luxe item — Yeezy Boost 350s retail for $200 — but Jenner's offerings, because they're so affordable, win this round too. The Kylie Lip Kit comes with both a liner and a matte gloss for only $29.
Round three: Bidding wars
If you thought the father of North West, 2, would win a battle of eBay auctions, you'd be wrong. The "Yeezus" singer's kicks topped out at $10,000 bids, while Jenner's lip kit's eBay cost is still going up, and has already surpassed West's. It's currently in a war between 74 consumers, who've racked up a ticket of $10,600. The Boosts went for 50 times their retail cost, while the lip kits are already up more than 365 times their price tag.
Tell Us: Which product would you bet on? Tweet with @UsWeekly using the hashtag #stylebyUs!
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