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Lourdes Leon Dances in a Car Full of Water in First Stella McCartney Video Campaign

Bringing new meaning to the word “carpool!” Lourdes Leon‘s first-ever video campaign for Stella McCartney‘s new fragrance, Pop, features the aspiring model dancing in a convertible full of water.

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Madonna‘s daughter, 19, whose father is Carlos Leon, joins Amandla Stenberg, Grimes and Kenya Kinski-Jones in the unique clip, which takes the foursome on a one-of-a-kind road trip through the desert.

Clad in lingerie-inspired clothing (nude-colored camis, slips and bodysuits) and metallic platform sneakers, each girl shows off her dance moves in the dry Californian landscape.

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Leon, like the other girls, is bare-faced for the entire vid, and wears her lilac hair in tight, Dutch braids, pulled into a low ponytail.

Stella McCartney
Courtesy Stella McCartney

The video is meant to show off each of the women’s different personalities, as McCartney says the fragrance ($50 to $92, sephora.com) is all about embracing who you are. “Pop is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own,” McCartney explained in a release. “It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with.”

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Pop itself is full of personality, just like the campaign, combining tuberose with sandalwood for an unexpected, bright and modern aroma. Along with three sizes of the perfume, a rollerball version ($22, sephora.com) and a body lotion ($45, sephora.com) are available now exclusively at Sephora stores and sephora.com.

What do you think of Lourdes’ first video campaign?

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