Bringing new meaning to the word "carpool!” Lourdes Leon's first-ever video campaign for Stella McCartney's new fragrance, Pop, features the aspiring model dancing in a convertible full of water.
Madonna's daughter, 19, whose father is Carlos Leon, joins Amandla Stenberg, Grimes and Kenya Kinski-Jones in the unique clip, which takes the foursome on a one-of-a-kind road trip through the desert.
Clad in lingerie-inspired clothing (nude-colored camis, slips and bodysuits) and metallic platform sneakers, each girl shows off her dance moves in the dry Californian landscape.
Leon, like the other girls, is bare-faced for the entire vid, and wears her lilac hair in tight, Dutch braids, pulled into a low ponytail.
The video is meant to show off each of the women's different personalities, as McCartney says the fragrance ($50 to $92, sephora.com) is all about embracing who you are. "Pop is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own," McCartney explained in a release. "It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with."
Pop itself is full of personality, just like the campaign, combining tuberose with sandalwood for an unexpected, bright and modern aroma. Along with three sizes of the perfume, a rollerball version ($22, sephora.com) and a body lotion ($45, sephora.com) are available now exclusively at Sephora stores and sephora.com.
What do you think of Lourdes' first video campaign?
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