Moschino’s New Perfume Is Inspired by Windex? Get All the Details

Moschino
Moschino just launched its new fragrance, Fresh Couture, and its bottle is inspired by none other than Windex. Courtesy Moschino


Looks like Moschino is taking My Big Fat Greek Wedding to heart! The Italian fashion label’s latest fragrance, Fresh Couture, is inspired by none other than Windex.

Say what, you say? Well, take heart. Though the perfume (which is exclusively available at Bloomingdale’s for $82) comes packaged in a cheeky, Windex-shaped bottle, the scent truly is as fresh as the name implies, thanks to notes of mandarin, ylang ylang, raspberries and peonies.

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Fresh Couture, which is modeled by Linda Evangelista in its pitch-perfect campaign (snapped by Steven Meisel), also boasts notes of cedar wood, patchouli and bergamot.

Moschino
The scent is inspired by the Moschino Spring 2016 season’s “car wash couture” theme (as modeled here by Bella Hadid). Courtesy Moschino

As the company shared in a statement, “Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?”

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Moschino
The Moschino Fresh Couture packaging. Courtesy Moschino

Indeed, the brand and its designer, Jeremy Scott, do love a mainstream pop culture reference. This scent is inspired by the Spring 2016 season’s “car wash couture” theme (as modeled here by Bella Hadid), while previous collections have including shout-outs to Spongebob Squarepants, McDonald’s and Barbie.

Are you excited to try Moschino’s Windex-inspired scent? Tweet with @UsWeekly using the hashtag #stylebyUs!

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