Most Stylish New Yorkers 2011: Jonathan Cheban

 Rob Rich/Everett Collection

Name: Jonathan Cheban

Occupation: Reality star; entrepreneur

Jersey? Sure!: "I grew up in Fort Lee, New Jersey, which is five minutes from the city, so I do have some Jersey in me. I used to wear the Champion sweatshirts and Diesel jeans. We thought that was good stuff," says the star of last year's Spin Crowd on E!, who counts Kim Kardashian as a BFF. "Now I dress more elegant casual. I was wearing the cool sneakers with the jeans and the blazer before everyone else. So then I stepped it up and put the diamonds on. You always have to take it to the next level above what everybody else is wearing out there."

Big day blowout: "One of my top put-together outfits was what I wore to Kim's wedding," says Cheban. "I had an Armani shirt, which was insane. A Tom Ford bowtie, the John Galliano tuxedo, Gucci shoes that were brand new and David Yurman black diamonds. I did it up. I spent like such an animal. I was like 'Really? Do I need a bowtie for $300? Alright, screw it!"

Go West: "Kanye has the most amazing jewelry. I actually copied him and got this Cartier love bracelet cuff. There are only a few of them in the world. I saw it on Kanye a few times I was with him. I was looking around his wrist and was like 'WTF is that?' I didn't want to ask him. So finally I searched on Google and I zoomed and I got the bracelet. It was $7,000. It's crazy and really expensive but it‚s one of those pieces that is just so different."

What the heel?: "I hate girls in flats. It's such a turn off. Victoria Beckham sleeps in heels, Kim could run in heels, so you can wear them to the mall. I don't want to hear about your flip-flops, or that you're tired or whatever. That's one of my biggest things. Heels make a girl so much hotter."

QUOTE: "Justin Bieber is a fashion icon. I definitely love his style, even though he's younger. I put a little bit of an older touch to that look. I'll still wear the sneakers and the jeans but he'll wear vests and stuff, while I'll wear a blazer and a custom button up."

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