Selena Gomez's namesake fragrance may smell sweet and girlie, but her ad campaign is quite grown-up.
The debut image, which was shot in an aquarium tank, features the 19-year-old "Love You Like a Love Song" singer standing in waist-high water. She wears a soaking wet, purple strapless dress and sports slicked-back hair in the photo, for an effect she described to Us Weekly as "simple and pretty."
As for the slim, dark purple glass bottle and playful lips-adorned topper, Gomez says that there's more behind the design than just something attractive.
"I wanted it to be tall so it stands out," she told Us. "The design of the bottle is almost like a gown so it represents me on the carpet. The lips are fun…it makes it more youthful and you can play with it."
Gomez's journey to scent maker is different from her Hollywood colleagues, because she enlisted her fans' help from the beginning and flew them in from all over the globe to decide on its notes.
"They're the ones wearing it, so I trust them — their opinions and everything that they've done for me," she said.
Starting in May, the EDP will be available exclusively at Macy's and on macys.com for $35, $45 and $55. Starting in August, it will also be sold at Nordstrom, Ulta, Dillard's, Bonton and SSI.