One style to rule them all! A wedding gown by Australian label Grace Loves Lace is the most-pinned dress on Pinterest with over 2.5 million posts.
The Hollie, designed by Gold Coast–based Megan Ziems, founder of Grace Loves Lace, features spaghetti straps and a longer, diaphanous skirt with a side slit over a shorter lace dress.
Inquiring minds might be bummed to find out that the original Hollie, which debuted in 2013, has since sold out. But, in celebration of the momentous social media occasion, Grace Loves Lace, which boasts Margot Robbie as a fan, has created an updated version, and called it the Hollie 2.0. The new dress, available in both white and ivory, retails for $1,870 on graceloveslace.com.au. More bridal styles can also be found at Grace Loves Lace's first ever American store, which opened in L.A. in July 2016.
Pinners of the first version will recognize the spaghetti straps and plunging lace. Additions to the viral frock include a lace detail on the shoulders as well as the "free-flowing silk chiffon sheaths" attached to the straps. "The Hollie 2.0 also features a graduated centre-front split in the lace layer of the skirt," the brand's website notes.
If you're interested in the beachy style, think fast. The Hollie 2.0 is selling out just as quickly as the first and is already on back-order for over 700 brides, reports Harper's Bazaar Australia.
Do you recognize the dress from Pinterest?
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