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Urban Decay’s New Naked Smoky Palette Is the Internet’s Total Obsession: See All the Beautiful Reactions

Urban Decay's new Naked Smoky eyeshadow palette.
Urban Decay's new Naked Smoky eyeshadow palette in all its glory.

This is not a drill!

Just in case you’ve been locked in Charles’ hole without WiFi for a few days, we have some extremely important news to share with you: Urban Decay is launching a new edition of their beloved “Naked” palettes—one completely devoted to creating the perfect smoky eye—and the Internet is out of control about it.

Related: PHOTOS: Editors' spring 2015 beauty picks!

Using capital letters, exclamation points on repeat, and the constant question, “Is this real life?!” social media queens are all atwitter about the swoon-worthy, 12-hue palette, which is set to hit stores on Wednesday, July 8. Here’s a close-up pic of the shades inside of the admittedly super-cool, smoke-stained, see-through case:

Urban Decay - Naked Smoky

Related: PHOTOS: How to rock Lucy Hale's perfect smoky eye

And here are the incredible reactions:

Some people are begging:

But others know better:

Double the glory:

This woman has a note to the gents out there:

There’s always a cheeky one:

And to this less-than-impressed lady:

Yes, ma’am, you are.

Will you be standing outside in line to get the new “Naked” palette? Tweet with @UsWeekly using the hashtag #stylebyUs!

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