Zendaya Is the Newest Face of CoverGirl: Behind the Scenes of Her Shoot!


Easy, breezy, beautiful! Zendaya is the newest face of CoverGirl cosmetics, the brand announced on Thursday, January 21.

The Disney Channel actress and recording artist, 19, will be modeling a new lineup of products, including the Plumpify Mascara by LashBlast Pro, truNAKED Eyeshadow Palette and Liners and Oh Sugar Lip Balm. The makeup will be featured in her first CoverGirl TV spot, which is set to air during the 2016 Grammy Awards on February 15.

"Known for redefining standards of what it means to be authentic and 'do you' in a too-perfectly curated social media world, Zendaya stands for individuality and the unique definitions of beauty that go along with it," CoverGirl shared in a statement.

Zendaya first hinted at the collab on Wednesday via Instagram, where she shared a snap of herself with rainbow hair and eye shadow. Teasing fans, she wrote, "Something new … something beautiful #ComingSoon …"

Then on Thursday, she posted a video of herself saying the brand's famous motto.

Meet your newest, easy…breezy beautiful…COVERGIRL Follow @covergirl for more??

A post shared by Zendaya (@zendaya) on

Katy Perry, Janelle Monae, Beckie G and Sofia Vergara — who exclusively wore CoverGirl products on her wedding day — also serve as celebrity spokesmodels for the brand.

(FYI: That gorgeous red she's wearing in these first photos? CoverGirl's Colorlicious Lipstick in Seduce Scarlet.)

Are you excited to see Zendaya's first CoverGirl ad? Tweet with @UsWeekly using the hashtag #stylebyUs!

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