Beauty is their business! The biggest names in Hollywood just launched the latest in skincare, haircare and makeup. And even better, the luminaries themselves (think Kylie Jenner, Selena Gomez, Jennifer Lopez and more) talked with Us to share their favorite picks from their newly created brands to take the guesswork out of exactly what you should scoop up!
While fans have long clamored to copy the perfect cat-eye of, say, Ariana Grande, there’s no longer a need to research the stars’ brand of choice. The celebs have created their own collections, making it easier than ever to recreate their glam.
Speaking of pop phenom Grande, her new brand r.e.m. beauty offers a range of products, including, of course, next-level eye makeup. “The Babydoll eyeshadow palette has been my holy grail eyeshadow because it has every tone and texture you need for a warm, neutral look that you can take from day to night,” she says. “The formula is also extremely pigmented and easy to blend.”
And who has better lip looks than Victoria Beckham? The former Spice Girl tells Us that clear gloss was a product she started wearing as Posh and finally perfected in her Victoria Beckham Beauty line. The reason why she nailed the perfect texture is hilarious — read on to learn how it relates to when she was just dating David Beckham!
When it comes to hair, Jonathan Van Ness has the most enviable locks. He dished the reason why his new JVN volumizing formulas are better than anything on the market. And don’t sleep on Taraji P. Henson‘s new TPH by Taraji — the scalp scrub is truly the best foundation for any style!
Of course we had to chat up Jenner and Rihanna about their new universally-flattering, long-wearing lipsticks (in our humble opinion, they corner the market on the perfect nude and the perfect red, respectively.
Read on to see every hot pick, then scoop them up for yourself!