Forget summer, Selena Gomez’s Fall 2018 Coach campaign is here, and it has Us dreaming of cooler weather. Clad in romantic lace and clutching some pretty fab-looking handbags, the songstress stuns on the New York City set that is an autumnal wonderland.
This season marks Selena’s third campaign for the classic American brand. Shot by Steven Meisel, the cozy-but-cool imagery also features Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong and Chinese actor Timmy Xu, as well as models Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant. Celeb makeup guru Pat McGrath was responsible for the ethereal beauty looks, while mane man Guido Palau handled the wind-swept hair. The result is a kind of gothic, urban whimsy that serves as an homage to the brand’s New York roots.
For fall, creative director Stuart Varney was inspired by ’90s sportswear and the backstreets of the city, and the collection is full of cross body bags, rucksacks, bombers and varsity jackets in buttery leather and teddy bear-like shearling for both guys and gals.
“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” Vevers said in a statement. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”
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Keep scrolling for a first-look at the dreamy campaign!