Bethenny Frankel Launches Skinnygirl Beauty

Bethenny Frankel Launches Skinnygirl Beauty

From cocktails to shapewear, Bethenny Frankel knows what women want. And the savvy reality star just launched her newest venture, Skinnygirl Beauty.

"I created this line for the quality to be in the product, not the packaging," she tells Us Weekly of the extensive range of face and body lotions, creams, scrubs and cleansers, all of which retail for under $15 at Walmart stores nationwide.

And it's no surprise that Frankel's husband, Jason Hoppy, is one of Skinnygirl Beauty's biggest fans.

"He uses the smoothing and firming body wash -- not that he needs anymore smoothing or firming," she says.

In the video above the 41-year-old talks more about what inspired the line and what she wants to do next.