Lily Collins Will Be New Face of Lancome

Celebrity Beauty Oct. 1, 2013 AT 12:45PM
Lily Collins on August 13, 2013 Lily Collins will be the new face of Lancome. Credit: Rachel Murray/WireImage.com

Lily in bloom! Lancome announced on Tuesday, Oct. 1 that Lily Collins, 24, will be replacing fellow youthful brunette Emma Watson as its global ambassador. The Mirror Mirror actress will start her duties for the brand in January.

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The daughter of '80s pop singer Phil Collins has been a fixture on the fashion circuit, making front row appearances at Fashion Weeks in both New York and Paris this year. With her bold makeup and strong brows, she's also a favorite with beauty editors, making her an ideal choice for the brand.

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Lancome tweeted the announcement Tuesday morning, then followed up with several tweets that explained just who the the actress is (for those who don't keep up with Hollywood's newest starlets). "@LilyCollins made her breakout film in The Blind Side" read one. And here's another: "Did you know that @LilyCollins is the granddaughter of a ballerina and the daughter of musician #PhilCollins."

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In an interview with Seventeen this year, the fast-rising star talked about her sense of style. "I've definitely edged-up my style a little but not for any reason other than I'm experimenting with myself," Collins told the mag. "I always wanted tattoos, so this past November, I got two. I got my back done first. It's my  handwriting and it says, 'Love always and forever.'"

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