Lily Collins will be the new face of Lancome. Credit: Rachel Murray/

Lily in bloom! Lancome announced on Tuesday, Oct. 1 that Lily Collins, 24, will be replacing fellow youthful brunette Emma Watson as its global ambassador. The Mirror Mirror actress will start her duties for the brand in January.

The daughter of '80s pop singer Phil Collins has been a fixture on the fashion circuit, making front row appearances at Fashion Weeks in both New York and Paris this year. With her bold makeup and strong brows, she's also a favorite with beauty editors, making her an ideal choice for the brand.

Lancome tweeted the announcement Tuesday morning, then followed up with several tweets that explained just who the the actress is (for those who don't keep up with Hollywood's newest starlets). "@LilyCollins made her breakout film in The Blind Side" read one. And here's another: "Did you know that @LilyCollins is the granddaughter of a ballerina and the daughter of musician #PhilCollins."

In an interview with Seventeen this year, the fast-rising star talked about her sense of style. "I've definitely edged-up my style a little but not for any reason other than I'm experimenting with myself," Collins told the mag. "I always wanted tattoos, so this past November, I got two. I got my back done first. It's my  handwriting and it says, 'Love always and forever.'"