PIC: Meet Giuliana, Bill Rancic's Son Edward Duke!

Credit: NBC

Well, hello there, Edward Duke Rancic!

First-time mom Giuliana Rancic shared a photo of her bundle of joy with Bill Rancic on TODAY Wednesday.

"I look at that picture ten times a day and I still coo!" the E! News host, 37, said as a snapshot of little Edward, looking contemplative in PJs, was shown onscreen. "He's just adorable. He's so cute!"

Edward was born Aug. 29 in Denver via gestational carrier, a woman recently revealed as Delphine.

"We just stare at him all the time," she gushed. "He's got big eyes and he'll just stare at you for ten minutes at a time. It's just unbelievable."

Breast cancer survivor Giuliana and Bill, 40, famously struggled to conceive for years before deciding to have their child with Delphine's help.

"She gave us the greatest gift in the world," Giuliana said of Delphine. The couple were present in the hospital room when Delphine gave birth.

"When the baby came into the world, we just started hysterically crying tears of joy."