Video: "Amber Alert" Out on Jessica Simpson's Missing Dog
Jessica Simpson is determined to find Daisy, her five-year-old maltipoo that was snatched by a coyote outside her Los Angeles home Monday.
In addition to posting the pooch's disappearance on Twitter, she's also working with professional pet finders FindToto.com, Colleen Busch, the company's director of public relations, tells Usmagazine.com.
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"We're kind of an amber alert for missing pets. We took the address of where Daisy went missing and we used that as a bullseye," Busch tells Us. "We called 1,000 neighbors in the surrounding area [Wednesday morning] and sent out a 30-second message with details about Daisy and her disappearance, and details on how to get in touch with Jessica's assistant." Listen to the phone message above.
Busch says the company -- which also helped Victoria's Secret model Alessandra Ambrosio find her missing pooch -- "thinks Daisy might be injured. The calls get people on high alert to check their back yard, check under their deck." (Celeb dog trainer Jennifer McCarthy told Us Tuesday she feared the pup, a gift from Nick Lachey, had been eaten.)
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Normally, FindToto.com would charge $175 for the service, but they offered to help the singer for free, Busch says.
Simpson, 29, is grateful.
"She emailed us to tell us, 'Thank you.' I think it's been a devastating experience for everyone in her camp," Busch says. "It sounds very upsetting. She was very appreciative and thankful we offered to help."
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142Are you Fu***ing kidding me? I thought Amber Alert was for missing children! Not spoiled celebrities....who lost their frickin dog! While I can understand her being sad...but put up posters..but don't waste Amber Alert!!! And I don't want to hear that crap about how her dog is her child.....huge difference!!!!!!! You can always get another dog of the same breed....but you can't replace a child!
hahahhahhahahhahhahahahha!!!! ahhhhhhh, hahahhahahahhahahhahahhahahahhhahah... ah!!!! hahahhahahahhahahahahhahahahhahaha!!!!!
Jessica needs to wake up to reality. 98% these pets never return from snatchings of coyotes, wolves and mountain lions. It truly sucks, but it's the reality.
Give the girl a Break! Her poor dog was taken right in front of her and she is devastated. Why not try to do everything you can in hopes that maybe something other than the obvious happened? Some of you need to get some real feelings.. wonder how you would feel if something bad happened to your pet?
rip the dog jessica needs a man now looking at her i can see she left to have fun and grow to a woman good let is move on now
Shame on them for taking advantage of her sadness. That dog, unfortunately, isn't coming back. I've never been Jessica's biggest fan, but this is just sad - that pup is her baby.
THIS IS THE MOST RETARDED THING I HAVE EVER SEEN OR HEARD OF SINCE JESSICA SIMPSON BECAME "A CELEBRITY!" IT'S PRETTY CLEAR THAT THE COYOTE ATE HER STUPID DOG. WHAT A STUPID BLOND FOR THINKING HER DOG IS STILL ALIVE RUNNING IN A FIELD LOVINGLY NEXT TO THE COYOTE!
some hateful people here.. maybe shes dead maybe not.. shes hoping that maybeeeeeeeeee the dog is still possibly alive.. maybe hurt but still alive.. coyote could have been startled and ran off.. helloooo .. if it were my dog id do the same as her... if she just gave up and didnt try then shed never know..
a hard working family that will more than like have kids loses a family pet, and this pet finding company charges them $175.00 fee to start searching for the missing or lost pet. The pet finding agency will not charge someone that has multi millions anything just to get their 15 minutes of "Fame"!!!
Why do they give freebies to celebs when they are the one's who can afford these things.... Go figure !
so, let me get this straight people who work hard probably have kids, when they lose the family pet this agency charges 175.00 for their services, but since it's Jessica Simpson, and she has millions at her disposal they waive the fee, what a crock. I guess some agencies will do whatever it takes to get their names out and get their 15 minutes. Jessica sorry about your dog!
If a coyote got it, then it's dead. Sorry.
You are all a bunch of idiots! 1st...If the dog is in the yard at her house why does it need to be on a leash? 2nd...what does this have to do with having children? A wild animal took her dog and very easily could have taken a child in the same manner. Coyotes where I live have recently attacked several ADULTS!!! Quit being so ignorant and have a little sympothy...if you don't want to hear about a celebs and everything that happens in their lives STOP READING USMagazine.com!! Simple! I feel really sad for her that she lost her dog no matter how it was lost!
JESSICA YOUR F....G DOG IS DEAD, DONT YOU UNDERSTAND THE STUPID DOG WAS NOT LOST, IT WAS SNATCHED BY A COYOTE????COYOTES EAT ANIMALS....YOU MORON.....
You guys are such heartless assholes. Seriously, maybe one of your dogs should get killed and then we'll see how you like it.
the dog is SNACK FOOD. a coyote treat. Daisy is toast. Toto is dead. get used to it.
Seriously??? This is news?
Dumb animal rights activists won't allow the coyotes to be killed down, so this stuff happens. Just like all the the dumb environmentalists who won't allow the forests to be properly taken care of so we can prevent these massive fires. These bleeding heart idiots are ignorant and out of control.
The only way they'll find Daisy is if they recover the coyotes logs and sift through them to find her dog tags. Daisy was nothing more than a "snaugage" to that coyote. I wonder if Daisy tasted like FAILURE. They say pets take on their owners traits.
you've got to be kidding me. thank gawd she doesn't have kids ...